))
Bob Knakal & Rod Santomassimo—Mastering CRE Sales and What It Really Takes to Sell 2,350 Buildings
Manage episode 483137546 series 3642898
LightBox에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 LightBox 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What separates good brokers from great ones? In this special episode, Martha, Manus, and Dianne chat with two titans of CRE sales—Bob Knakal and Rod Santomassimo— who get real about what it takes to succeed, scale, and stay relevant across decades of market cycles. From the grind of daily prospecting to the power of knowing what the market data means, they break down the 3 characteristics of top producers.
Bob shares how his famed Map Room went from pandemic project to competitive differentiator, and why discipline, obsession, and a highlighter can be the components of long-term success. Rod explains why AI is changing the CRE sales game—but not replacing grit—and how their collaboration on a new book Selling Buildings is part memoir, part masterclass. If you’re in the CRE capital markets – this is a must-listen with healthy doses of entertainment along the way.
And stick around for the end, when the conversation takes a turn: who would play Bob and Rod in the movie version of their CRE journey?
03:02 What Separates Good Brokers from Great Ones?
07:07 The Map Room Origin Story Redux
12:58 The Mindset of Success in Brokerage
18:16 The Power of Visualization in Real Estate
21:05 Navigating Challenges: Lessons from the Field
24:00 Resilience in Tough Times: Advice for Brokers
26:54 AI and the Future of Real Estate
34:10 Leaving a Legacy: The Importance of Mentorship
Have questions for the pod team? Send them to [email protected].
www.lightboxre.com
65 에피소드
공유
