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Rick Holmes: CEO of Every Market Media에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rick Holmes: CEO of Every Market Media 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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44. Data Hygiene and Enhancement: Uses to Boost ROI with Sr. Sales Exec Greg Good from nSightful

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Manage episode 346706205 series 2902568
Rick Holmes: CEO of Every Market Media에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rick Holmes: CEO of Every Market Media 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

This week, Rick is joined by nSightful’s Sr. Sales Exec Greg Good.

They may come from different ends of the data spectrum, but they combined their knowledge and experience to bring up some valid examples of what poor data hygiene can do to your ROI.

Don’t miss out on a fascinating and nSightful (😉) take on a lesser talked about topic in the data industry!

About Our Guest:

Greg Good has 20+ years of experience in the direct marketing data industry. Greg specializes in assisting marketing professionals and business owners improve the response rates of their direct marketing programs and the effectiveness of their database modeling efforts for both prospecting and retention marketing programs. He is experienced in providing custom solutions for clients’ in three key areas:
1-acquiring marketing data
2-fixing a house file
3-enhancing client files to make them more actionable and targeted improving ROI and responsiveness of marketing campaigns.

You can reach Greg on LinkedIn or at www.nsightful.com

  continue reading

51 에피소드

Artwork
icon공유
 
Manage episode 346706205 series 2902568
Rick Holmes: CEO of Every Market Media에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rick Holmes: CEO of Every Market Media 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

This week, Rick is joined by nSightful’s Sr. Sales Exec Greg Good.

They may come from different ends of the data spectrum, but they combined their knowledge and experience to bring up some valid examples of what poor data hygiene can do to your ROI.

Don’t miss out on a fascinating and nSightful (😉) take on a lesser talked about topic in the data industry!

About Our Guest:

Greg Good has 20+ years of experience in the direct marketing data industry. Greg specializes in assisting marketing professionals and business owners improve the response rates of their direct marketing programs and the effectiveness of their database modeling efforts for both prospecting and retention marketing programs. He is experienced in providing custom solutions for clients’ in three key areas:
1-acquiring marketing data
2-fixing a house file
3-enhancing client files to make them more actionable and targeted improving ROI and responsiveness of marketing campaigns.

You can reach Greg on LinkedIn or at www.nsightful.com

  continue reading

51 에피소드

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