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Bonus Ep 3: Video Views ↑, Sales ↓: Why?
Manage episode 498501586 series 3676575
Conversion에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Conversion 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this bonus episode of the Conversion Podcast, James shares a fascinating case study about using video to improve product comprehension for a tech product, a cell phone signal booster.
We discuss the results of running experiments that tested video placement on landing pages and product pages, revealing unexpected insights about video’s effect on conversions.
By iterating and testing in different ways, the team discovered that adjusting video positioning led to a 35% increase in sales despite a drop in video views. Tune in to hear how this experimentation approach helped boost product comprehension and sales, and why understanding user behavior is crucial for conversion optimization.
Perfect for marketers, product managers, and business leaders looking for data-driven strategies.
9 에피소드
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