Defining Your Company's ROI Story and the ROI Story of Your Customer with Palmer Houchins of G2

The Content Cocktail Hour

Jonathan Gandolf에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jonathan Gandolf 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

1+ y ago 22:23

MP3•에피소드 홈

Palmer Houchins is the Head of Marketing at G2, the largest and most trusted software marketplace. There’s a lot of competition in the B2B software space, so it’s essential to clearly frame and define your ROI story for your customers, both qualitatively and quantitatively. To do this, you need to truly understand who your ideal customer is and their goals. Palmer suggests creating an ROI calculator and

obtaining social proof. Define the ROI story. Align internally. Then, go tell it externally.

1:01 Introducing

3:45 Software-buying behavior

5:25 Timeline

7:45 Internal collaboration

9:42 Committee approach

11:15 Qualitative & quantitative

14:00 Internal & external approach

15:50 Social proof

17:54 Feedback

19:15 Specific examples

24:16 Outro

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