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Marc-Anthony Arena에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marc-Anthony Arena 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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59 Selling Who You Are with Janet Gervers

38:18
 
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Manage episode 406783191 series 1107000
Marc-Anthony Arena에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marc-Anthony Arena 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Tonight's guest is Janet Gervers!

One day in the 1990s, she heard about the web, and decided she should be a web designer. So she moved to San Francisco and the next morning the web took off! We even get a history lesson on the origins of Flash multimedia.

She's now an expert in online branding, emphasizing branding that authentically communicates who you are and why you're different. She mainly works with women entrepreneurs who are coach/author/speakers who don't want to deal with the tech aspect.

Tonight we discuss the typical cycle of technology: Something novel comes out, and then the designers let their imaginations run wild, until it becomes more and more and more and more bloated and overgrown.

Finally, we discuss an article about passwords! You know how websites are now forcing you to make COMPLICATED passwords with letters, numbers, punctuation, Cyrillic characters, and music notes? IT TURNS OUT IT'S TOTALLY UNNECESSARY.

It is actually less secure than a passphrase, and bad guys don't even care, because they're just copying and pasting your passwords anyway. So it just ends up being an excellent way to terrify consumers. Unfortunately, most computer guys don't know this, because they worship complexity and/or don't keep up on their training.

Thanks for telling your friends about the show!

  continue reading

67 에피소드

Artwork
icon공유
 
Manage episode 406783191 series 1107000
Marc-Anthony Arena에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marc-Anthony Arena 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Tonight's guest is Janet Gervers!

One day in the 1990s, she heard about the web, and decided she should be a web designer. So she moved to San Francisco and the next morning the web took off! We even get a history lesson on the origins of Flash multimedia.

She's now an expert in online branding, emphasizing branding that authentically communicates who you are and why you're different. She mainly works with women entrepreneurs who are coach/author/speakers who don't want to deal with the tech aspect.

Tonight we discuss the typical cycle of technology: Something novel comes out, and then the designers let their imaginations run wild, until it becomes more and more and more and more bloated and overgrown.

Finally, we discuss an article about passwords! You know how websites are now forcing you to make COMPLICATED passwords with letters, numbers, punctuation, Cyrillic characters, and music notes? IT TURNS OUT IT'S TOTALLY UNNECESSARY.

It is actually less secure than a passphrase, and bad guys don't even care, because they're just copying and pasting your passwords anyway. So it just ends up being an excellent way to terrify consumers. Unfortunately, most computer guys don't know this, because they worship complexity and/or don't keep up on their training.

Thanks for telling your friends about the show!

  continue reading

67 에피소드

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