How to Design Your Company's Innovation Strategy using The Innovation Design Wheel

The Compassionate Samurai Business Hour

Innovation means different things to different people. When a CEO says “innovation”, it’s rare that employees truly understand what the CEO means. Innovation can mean … a thing, a value, a concept, a process or a strategy. Yet, some leaders use it to describe technology, R&D,or marketing. Sadly, innovation often gets thrown around like magic dust, a buzzword that’s lost its charm. In this show, John Storm, President of the BrainStorm Network, will share his insights & experiences after 25 years of innovation involvement. We’ll talk about a proven innovation process, along with a new model for designing a company’s innovation strategy. Getting clear about what metrics should be used to measure innovation’s impact is critical. We’ll talk about both hard & soft metrics you can use to focus on the key elements in designing a customized innovation strategy. Innovation ultimately means long-term survival, for if a company is not changing, improving, and growing, it will die.