Maximizing Your Website's Potential: Strategies for Sustainable and Impactful Companies with William Cheshier

The Compassionate Capitalist Show™ with Karen Rands

William Cheshier, founder of CheshTech, joins Karen to share practical tips for building a profitable website that functions as a 24/7 sales and marketing tool. The discussion highlights the common mistake of thinking that simply having a website is sufficient, emphasizing the need for strategy and careful consideration of the target audience's experience. The conversation delves into the importance of aligning a website with the needs and desires of visitors, addressing questions such as what the business offers, how it improves lives, and how to access its products or services. Additionally, the episode also explores the unique challenges faced by sustainable and impact companies, including effectively communicating their value proposition and integrating digital media messaging with website and customer engagement strategies. Overall, the episode emphasizes the significance of building a compelling website that resonates with visitors, aligns with the company's goals, and enhances user experience-- while also building them to decrease their carbon impact so they are more sustainable for the future.

Key Takeaways:

1. Building a successful website requires strategy and consideration of the target audience's experience.
2. Sustainable and impact companies face unique challenges in communicating their value proposition effectively.
3. Integrating digital media messaging and website strategies is crucial for consistency and engagement.
4. The impact legacy websites have on the environment and sustainability because of the power consumption they require, and how websites can be streamlined to decrease their carbon footpring.

William is the CEO and founder of CheshTech: Digital Agency where they enhance the impact of global and local changemakers through websites and products that are built to deliver results. CheshTech offers web development services utilizing sustainable web practices that result in an improved user experience and more conversions while emitting less. In addition, they work with startups as product consultants and technical partners building maintainable, secure, and scalable applications. William is also the host of the podcast Talkin' Solutions: Highlighting Impact Driven Companies Doing Societal Good where he interviews founders telling their real time stories to provide solutions to societal issues. You can listen across all major platforms. He is also passionate about sustainable web and product development. To Listen to William's Podcast: https://linktr.ee/talkinsolutionspodcast To get The Free Guide William offers, visit CheshTech website: https://cheshtech.com

Karen Rands is the leader of the Compassionate Capitalist Movement™ and author of the best selling investment primer: Inside Secrets to Angel Investing: Step-by-Step Strategies to Leverage Private Equity Investment for Passive Wealth Creation. She is an authority on creating wealth through investing and building successful businesses that can scale and exit rich. Karen is an enthusiastic speaker on these topics for corporations, economic development groups, angel investor networks, and professional business networks. About Karen https://www.karenrands.co/about-karen-rands/

Visit http://Kugarand.com and click on the Services tab, to learn more about the Compassionate Capitalist Wealth Maximizer System™. Read about the Due Diligence Services, Investor Relations, Capital Strategies, Capital Access, and Capital Readiness Coaching serviced offered by her firm, Kugarand Capital Holdings. The Compassionate Capitalist Show™ is a Podcast on YouTube. Please visit and subscribe and share. It is great to watch Karen and her guests live, in action. The whole library of podcasts and interviews since 2020 can be found there by category or chronological. https://bit.ly/CCSyoutubepod

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