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The Community-Led Growth Show - Episode 19 w/ Max Rothery, VP of Community at Finimize
Manage episode 321855447 series 3290241
Joel Primack에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Joel Primack 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Max Rothery, VP of Community at Finimize.
Max opens the episode by sharing a bit about his role at Finimize, engaging their members and sharing those insights across the business.
In 5 years, the Finimize community grew to over 1 million members, so he explains that the Growth team is responsible for getting new members and the Community team owns the experience once they’ve joined. The onboarding process has changed significantly, as the company has evolved from being a newsletter.
The consistency in everything they roll out for their members is ensuring that this “Finimize feeling” is still present. He explains how they’ve prioritized items for the community roadmap, as the community and team has grown over the years.
Their first true experience with Community-Led Growth (CLG) was when they planned to have community members lead the community events. Max explains their global Host program for the Finimize community, including the 3 key traits used to identify successful hosts.
He discusses how they measure the health of it, using a weekly system and quarterly interviews and surveys of members. Building out a Community team can be challenging, so Max shares how he’s building it at Finimize, starting general and transitioning team members into specialists.
Concluding the episode, he shares his top community trends that he’s watching for in 2022 and beyond.
Follow Max on Twitter.
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