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The Community-Led Growth Show - Episode 03 w/ Evan Patterson, Content & Community Lead at Trender.ai
Manage episode 315306802 series 3290241
Joel Primack에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Joel Primack 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Evan Patterson, Head of Content & Community at trender.ai
Evan fell in love with community through his time watching YouTube shows in high school and noticed that the best influencer campaigns were with brands that the person actually liked and/or used.
Once people got to know him via social channels, his thought process was that “once people get to know me, they’d like me, and eventually want to work and buy from me.” B2B vs. B2C is all the same, so he implemented similar strategies from past roles in his roles within B2B to develop his community and utilized it for Social Selling strategies.
Evan was being where his audience was, so he felt it was appropriate for him to spend time there vs. doing activities for the sake of doing them in his past sales-focused roles. A key health check on your community, use social listening and see how many times in a timeframe is your organization being talked about.
Also, follow Evan on Twitter.
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