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Prioritizing Trust, Fun, & Thought Leadership in Demandbase’s Community with Justin Levy | S:2 Ep:15
Manage episode 378034984 series 3290241
Joel Primack에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Joel Primack 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Guest: Justin Levy, Director of Social & Influencer Marketing at Demandbase (at the time of this recording)
In this episode, Justin covers:
- The unique setup of Revenue Circle as a thought leadership community, distinct from Demandbase’s customer or marketing goals
- How and why his team maintains the community’s separation from brand and sales
- What led him to start incorporating silliness and fun into community conversations
- How he partners with influencers and thought leaders to bring value to the community
- The importance of building human relationships with community members in a 1-1 way and seeing members build relationships with one another
- Watching the trend toward more off-brand or “hosted-by” communities like Revenue Circle
Additional Links:
- Follow Revenue Circle on LinkedIn
- Follow Demandbase on LinkedIn
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