#68 Explaining The StoryBrand Framework With Carmen Allan-Petale The Committed Creative podcast

#68 Explaining The StoryBrand Framework with Carmen Allan-Petale

9M ago 48:38

Carmen Allan-Petale에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Carmen Allan-Petale 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

This week, I deep dive into one of my favourite ways of telling brand stories - using Donald Miller's StoryBrand Framework.
The StoryBrand process is about creating clarity in messaging so that customers understand the value of what businesses offer, which ultimately leads to higher engagement and sales.
In the podcast, I summarise it for you, so you don't have to read it!
Put simply, this is what's involved:

A Character: The character is your customer, not your brand. They should have a want or a need, which provides the motivation for the story.
Has a Problem: Identify the problem that the customer is trying to solve. This problem is the villain in their story.
And Meets a Guide: The guide is your brand. You should position your brand as the guide who has been there before and can help the hero overcome the challenges.
Who Gives Them a Plan: The plan you provide is your product or service, which should offer clear steps to solve the customer's problem.
Calls Them to Action: This is your compelling call to action, which should motivate the customer to engage with your plan.
That Helps Them Avoid Failure: Highlight what the customer stands to lose if they don't engage with your brand or product. This is the tragic ending you're helping them avoid.
And Ends in a Success: Define what success looks like for your customers. This is the happy ending they can achieve with your guidance.

Curious? Listen to my podcast to learn more!
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If you love this episode, please drop us a DM on Instagram @redplatypuscreative
Feel free to take a screenshot of the episode and share it, along with why you loved it.
Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.

82 에피소드

A Character: The character is your customer, not your brand. They should have a want or a need, which provides the motivation for the story.
Has a Problem: Identify the problem that the customer is trying to solve. This problem is the villain in their story.
And Meets a Guide: The guide is your brand. You should position your brand as the guide who has been there before and can help the hero overcome the challenges.
Who Gives Them a Plan: The plan you provide is your product or service, which should offer clear steps to solve the customer's problem.
Calls Them to Action: This is your compelling call to action, which should motivate the customer to engage with your plan.
That Helps Them Avoid Failure: Highlight what the customer stands to lose if they don't engage with your brand or product. This is the tragic ending you're helping them avoid.
And Ends in a Success: Define what success looks like for your customers. This is the happy ending they can achieve with your guidance.

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#68 Explaining The StoryBrand Framework with Carmen Allan-Petale