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#5 Discovering Your Why with Joanne Shepherd
Manage episode 320038294 series 3303403
Carmen Allan-Petale에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Carmen Allan-Petale 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Entrepreneur Joanne Shepherd founded her business, MummActiv after realising a gap in the market for pre and postnatal activewear.
Joanne launched her business MummActiv after her struggles with postnatal depression showed her exercise was key in improving her mental health. But she quickly noticed there weren’t any breastfeeding sport bras on the market to support her when she went for a jog. And she realised this had to change.
In this episode of The Committed Creative, I talk to Joanne about her biggest business lessons - including how she survived an expensive IP battle that went through the courts. We also talk about how Joanne - with no prior design experience - launched a fashion label that has seen success across Australia and internationally.
Joanne also offers advice on why you should embrace networking, and how finding her consistent why - that she is here first and foremost to help mums - has helped her to find success.
You can find Joanne and her brand, MummActiv on Instagram @MummActiv or on her website.
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