Artwork

Bronto Marketing Platform에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bronto Marketing Platform 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

Ep. 064: A Blueprint for a Successful Product launch

57:27
 
공유
 

Manage episode 247414216 series 1523350
Bronto Marketing Platform에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bronto Marketing Platform 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

I’m joined by Luke Peters, CEO and founder of NewAir Appliances and host of the Page 1 Podcast, where he shares their blueprint for successfully launching new products. Luke starts by describing his ideal customer (2:15) and why New Air pivoted away from exclusively selling direct-to-consumer (2:50), and then explains how their 50 new product launches a year bring value (8:00) and the benefits of having the same SKUs for both your website and retail partners (12:00). Luke shifts to why customer reviews and YouTube influencers are a vital part of their launch strategy (15:20), discussing the most valuable types of on-site content (18:50) and elements of a successful YouTube video (21:00). Next, Luke dissects paid ad strategies and how opportunities on marketplaces impact a launched product’s ROI (24:10). He then discusses the importance of product reviews and his strategy for collecting early reviews (26:40) before wrapping up with contingencies for launches that don’t go as planned (33:20). He finishes by sharing some launch strategy pitfalls (39:30) and the biggest mistakes he sees other companies make when launching their own products (43:00).

Don’t forget to rate, review, and subscribe.

For More:
Greg Zakowicz

Twitter: https://twitter.com/WhatsGregDoing
LinkedIn: https://www.linkedin.com/in/gregzakowicz

New Air:
Website: https://www.NewAir.com/
Luke Peters: https://www.linkedin.com/in/luke--peters/
Email: Luke@RetailBand.com

Bronto Marketing Platform:
LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/
Twitter: https://www.twitter.com/Bronto
Website: https://www.bronto.com

  continue reading

82 에피소드

Artwork
icon공유
 
Manage episode 247414216 series 1523350
Bronto Marketing Platform에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bronto Marketing Platform 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

I’m joined by Luke Peters, CEO and founder of NewAir Appliances and host of the Page 1 Podcast, where he shares their blueprint for successfully launching new products. Luke starts by describing his ideal customer (2:15) and why New Air pivoted away from exclusively selling direct-to-consumer (2:50), and then explains how their 50 new product launches a year bring value (8:00) and the benefits of having the same SKUs for both your website and retail partners (12:00). Luke shifts to why customer reviews and YouTube influencers are a vital part of their launch strategy (15:20), discussing the most valuable types of on-site content (18:50) and elements of a successful YouTube video (21:00). Next, Luke dissects paid ad strategies and how opportunities on marketplaces impact a launched product’s ROI (24:10). He then discusses the importance of product reviews and his strategy for collecting early reviews (26:40) before wrapping up with contingencies for launches that don’t go as planned (33:20). He finishes by sharing some launch strategy pitfalls (39:30) and the biggest mistakes he sees other companies make when launching their own products (43:00).

Don’t forget to rate, review, and subscribe.

For More:
Greg Zakowicz

Twitter: https://twitter.com/WhatsGregDoing
LinkedIn: https://www.linkedin.com/in/gregzakowicz

New Air:
Website: https://www.NewAir.com/
Luke Peters: https://www.linkedin.com/in/luke--peters/
Email: Luke@RetailBand.com

Bronto Marketing Platform:
LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/
Twitter: https://www.twitter.com/Bronto
Website: https://www.bronto.com

  continue reading

82 에피소드

ทุกตอน

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드