Ep. 051: Driving Engagement with Omnichannel Marketing

The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More

Bronto Marketing Platform에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bronto Marketing Platform 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

5+ y ago 46:41

M4A•에피소드 홈

In this episode of the podcast, I’m joined by Cassidy Stockton and Kevin Irish of Bob’s Red Mill to discuss their use of content, email, social media, and influencer marketing to keep engagement high and drive sales, revealing the strategies that keep their product top of mind with in-store shoppers (7:49). And when it comes to email, they explain segmentation strategies (9:40), balancing content and incentives (10:45), and their automated message success (16:20). Cassidy and Kevin also share the importance of their content marketing strategy (21:20) and how they leverage that content in their social marketing (27:20). Finally, they break down how their customer service tam drives content development (30:00), and how they tie UGC into abandoned cart messages (34:50).

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Greg Zakowicz

Twitter: https://twitter.com/WhatsGregDoing

LinkedIn: https://www.linkedin.com/in/gregzakowicz

Bob’s Red Mill

Website: https://www.bobsredmill.com/

LinkedIn (Cassidy): https://www.linkedin.com/in/cassidystockton/

LinkedIn (Kevin): https://www.linkedin.com/in/kevintylerirish/

Oracle Bronto

LinkedIn: https://www.linkedin.com/company/oracle-bronto/

Twitter: https://twitter.com/Bronto

Website: https://bronto.com/

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