TCL 113 - How to tell whether coaching actually worked

The Coaching Leader - by IntelliCoach

Here are some resources you could acccess about evaluating coaching effectiveness:

https://www.intellicoach.com/pro-hrbp

https://www.intellicoach.com/pro-leaders

How do you really know if coaching worked? It's easy to feel good about the process, but harder to prove whether it led to actual results. If you're investing time and money into coaching, you need a way to track its impact—beyond just good feelings or positive feedback.

In this episode, I will break down how organizations and leaders can evaluate coaching effectiveness. I will share why it's not enough to ask clients if they "feel better" and instead offer concrete strategies for tracking behavior change, assessing stakeholder feedback, and measuring second-order effects.

Main Ideas:

• The challenge of measuring coaching impact
• Why coaching is a long-term investment, not a quick fix
• Using stakeholder feedback and 360 tools for before-and-after comparisons
• Looking for observable behavior changes, not internal insights
• How comparison groups and business metrics can support evaluation

I will also talk through examples from my coaching practice, explain how to align expectations with outcomes, and offer a reminder: while financial ROI is hard to prove, a return on expectations (ROE) can be a strong indicator of success.

Let's get a clearer picture of how coaching creates change—and how to measure it in ways that matter.

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