))
Leading marketing through tough times: Robin Daniels, Growth, Marketing & Leadership Advisor
Manage episode 343241381 series 3400029
Shaped By에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Shaped By 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
How should marketing leaders approach the challenges of an economic downturn? It’s a big question, but one we put to Robin Daniels, our guest for this episode.
If you’ve not come across Robin before, you’ll enjoy his enthusiasm and illuminating insight on marketing, leadership and growth. He’s worked at some amazing tech companies covering Salesforce, Box, LinkedIn, WeWork as well as being CMO of Matterport when they went public in 2021.
There is plenty to take away from this chat that helps galvanise, improve, or reassure you. We talk about what marketing leaders and teams should be focusing on, how morale is impacted and as a leader what you can do, through to incremental gains, intelligent risks, and how to inspire yourself.
Enjoy.
Timestamps:
(04:20) Robin’s journey from Denmark to California and back again
(09:48) What sparked his career in marketing and his role at Salesforce
(13:46) Lessons learnt from the ’08 downturn – being incrementally better doesn’t cut it in a recession
(17:00) Why you’ve got to market yourself like a consumer brand
(20:01) How selling and marketing in a downturn changes
(22:11) What marketing budgets he protects first when there are cuts on the table
(26:27) Focus on things that move the needle. Do less but do it better.
(34:55) Keeping people motivated during hard times and the importance of leadership
(41:59) There is positivity in the market, but uncertainty can hamper your marketing
(43:05) Where Robin draws inspiration from
Follow Robin on LinkedIn: https://www.linkedin.com/in/robingdaniels/
Don’t forget to subscribe and rate our show!
Send us a message if you enjoyed this episode
If you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech.
👉 Watch episodes on YouTube
👉 Follow us on LinkedIn for regular snippets in your feed
👉 Visit our website for more in-depth thinking on topics
👉 Subscribe to Beyond our monthly collection of insight, opinion and inspiration
And finally please rate our podcast on Apple if you enjoyed it!
✌️
46 에피소드
공유
