Getting the most out of your agency: Wei Kee, Shaped By

The Changemakers

Wei Kee is Client Services Director at…Shaped By of course! She leads our client services team (aka the beating heart of the agency) who look after the full lifecycle of our client projects. But there’s far more to client services than that. Onboarding new clients, making sure existing ones feel nurtured, supported, and valued, ensuring we deliver on all our promises to them…Wei and her team have a lot on their plates.
Originally hailing from Singapore, we talk to Wei about her journey to Bristol, the nuts and bolts of what makes a great client-agency relationship, tips for both sides to keep it running smoothly, and of course Wei’s food Instagram gets a mention.
Listen as we discuss:

• What makes a good client/agency relationship?
• How to choose a creative agency
• The pitfalls of treating your agency as a supplier rather than a partner
• The processes in place to ensure that every client feels as looked after and valued as possible How marketers can be better clients

Timestamps:
(03:47) – Wei’s role at Shaped By
(05:09) – Wei’s career journey so far
(10:52) – What makes a good client/agency relationship?
(16:14) – The pitfalls of treating your agency as a supplier rather than a partner
(20:04) – How do you ensure every client feels as cared for and valued as possible?
(25:42) – How can you be a better client?
(29:40) – What’s a typical sticking point and how can you mitigate them?
(36:59) – How different time zones can impact managing client relationships
(44:16) – One project, campaign, or initiative that Wei is particularly proud of over any other
Follow Wei on LinkedIn: https://www.linkedin.com/in/wei-kee-5166a0a3/
Check out Wei’s food Instagram: https://www.instagram.com/mykeetchen/
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