Using Automation and Empathy to Unlock the Potential of Finance Teams -- Ruchi Kasliwal, Head Of Finance and Operations, Novo Insurance

The CFO Corner

Ruchi Kasliwal has a career characterized by her ability to build and lead finance and accounting teams from the ground up. She is driven by a passion for making finance organizations key partners within companies and fostering collaboration across departments. Her dedication and hard work have enabled her to achieve great success in building scalable and successful companies that optimize both human and system resources. Kasliwal has the distinction of taking two companies public and has earned recognition in the industry for her resilience and perseverance in building strong and empathetic teams.
Ruchi is the head of finance and operations at Novo Insurance. Novo Insurance is a subsidiary of TeleNav, a company that has been in the navigation software business for over 20 years. Novo Insurance provides insurance based on a person's driving behavior and aims to improve driving habits. Ruchi's role includes finance, accounting, FP&A, reporting, systems integration and streamlining processes. She believes that the role of the CFO has changed and evolved over the years, moving from a traditional financial role to a business partner and strategic leader for the organization. In the next five to ten years, Ruchi sees the role of the CFO becoming more tech-savvy and focused on leading high-quality teams by providing them with the right tools and resources.
In this conversation, Ruchi discusses the importance of automating routine and mundane tasks in accounting, such as data entry and reconciliation, to free up time and resources for more strategic and valuable tasks. Ruchi believes that automation can help companies save money, improve cash forecasting, and make better investments, but also stresses that human analysis is still necessary to make meaningful decisions.