EP 208: The Ethical Way -- Ethical Copy w/Tarzan Kay

The Certified BADA$$ Online Marketing™️ Podcast

Bobby Klinck에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bobby Klinck 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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We’re continuing our journey down the ethical way, and today I’m joined by Tarzan Kay to talk about ethical marketing. Tarzan has been thinking and talking about writing ethical copy, and I’m excited to share our discussion about how we can be ethical online marketers.

We dive into how we think about ethics in online business and some of the assumptions that people make when they hear the word “ethical.” We also don’t hold back in discussing some of the problematic tactics that are so common in the online marketing world. You don’t want to miss this episode.

WHAT YOU’LL LEARN IN TODAY’S EPISODE:

When Tarzan realized there was a problem in the online marketing industry.
The complexity between people being vulnerable and in enough pain to need a solution and the pressure put on them to take responsibility for their situation.
How negative emotions are used to manipulate people instead of influence them.
Where the line is between agitating pain and acknowledging the problem.
Why we need to do the work to understand why the offer is important and how to make it compelling without making people feel negative emotions.
How to use testimonials in a way that represents real results.
What role money plays in your marketing and why you need to tell the whole story when you’re including revenue numbers.
Why you are the one who gets to help change the online marketing industry.
Why Tarzan named her program Copy Caboose.
Why you need to assume that our customers are as smart as you are.
How to deal with fast action bonuses and other persuasion strategies.
The problem with introducing something not true, like “deciding to add a payment plan.”
Why you need to consider how your marketing makes people feel.
Why you need to play the long game instead of just focusing on the short game.
The truth behind marketer math and revenue numbers.

For bonus resources and freebies for this episode, go to: https://bit.ly/3v0NYt7

325 에피소드

#Business #Marketing #Bobby Klinck #Entrepreneur #Certifiedbadass #Certifiedbadassonlinemarketingpodcast