235. Breaking Free from Doing It All with Beth Carter

The CEO Help Desk from Run Like Clockwork

In this coaching episode, Adrienne Dorison and Emily Doyle sit down with Beth Carter, the "Badass Bookkeeper" and owner of BBA Bookkeeping, to tackle a challenge many business owners face — getting stuck in the doing. Beth shares how, even with a team of 10 and a seven-figure business, she still finds herself pulled back into production work, limiting her ability to grow and scale.

Here's what we cover: ✅ Why business owners struggle to stop doing the work themselves ✅ How to identify inefficiencies in your team and processes ✅ When to hire versus when to improve internal capacity ✅ Balancing profitability with growth — without losing control ✅ The power of process mapping to increase efficiency and autonomy

Plus, Adrienne and Emily share strategies to help Beth streamline her business, empower her team, and reclaim her time for high-value CEO-level work.

If you're ready to stop doing it all yourself and unlock the next stage of business growth, this episode is packed with actionable takeaways you can start using today. Hit play, and let's get into it! 🔥

Top 5 Takeaways:

1. Stop Getting Pulled Into the Doing – If you keep getting pulled back into production work, it's a sign of a capacity or efficiency problem — not a staffing problem.

2. Process Mapping is Key – Mapping your client workflow step-by-step will help you identify inefficiencies and eliminate wasted time.

3. Short-Term vs. Long-Term Thinking – Profitability might look better when you're doing the work yourself, but long-term growth requires strategic delegation and scaling.

4. Team Training Increases Capacity – Investing time in mentoring and training your team will pay off in efficiency and long-term profit growth.

5. Redefine Your CEO Role – Your highest value work is in business development, not production. Protect your time for high-impact activities.

Chapters:

00:00 – Introduction to Beth Carter – Meet Beth, owner of BBA Bookkeeping, and hear about her current business challenge. 02:07 – The Struggle of Getting Pulled Back Into Doing – Why business owners struggle to let go of production work. 04:46 – Identifying the Root Cause – When staffing issues are actually efficiency issues. 06:40 – Capacity Planning and Time Tracking – How to measure workload and spot gaps. 08:39 – Short-Term Profit vs. Long-Term Growth – How to balance profitability with scalability. 12:06 – The Power of Process Mapping – How to visually map out your processes to spot inefficiencies. 16:42 – Reducing Waiting Time and Handoff Delays – Why reducing wait times increases profitability. 18:52 – Increasing Team Autonomy – How to empower your team to handle more work independently. 21:53 – Mentorship vs. Correction – Why mentoring your team creates long-term value. 27:24 – Takeaways and Next Steps – Beth's key insights and how she plans to implement them.

🔗 Camp Clockwork – Join Adrienne, Emily, and Beth at Camp Clockwork in 2025! 🔗 Clockwork Time Tracking Template – Start tracking your time to identify bottlenecks and inefficiencies.

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