The Evolution of Partnerships Between Athletes, Celebrities, Influencers and Brands

The Cars and Kicks Show

On this episode of the Cars and Kicks podcast, hosts Jacques, Erik, and Nick delve into various themes surrounding cars, sneakers, and sports. They discuss the rising costs of electricity in California, the emotional impact of father-son moments in sports, particularly focusing on LeBron and Bronnie James. The conversation shifts to sneaker culture in the NBA, highlighting the influence of players like PJ Tucker. The hosts explore the dilemma of brand loyalty in both the sneaker and car worlds, debating whether to commit to one brand or embrace variety. They also touch on the evolution of personal taste and the practicality of vehicle choices, concluding with thoughts on the future of brand relationships in sports and beyond. In this episode, the hosts discuss the evolution of athlete endorsements, the impact of NIL deals on young athletes, and the global influence of international superstars like Shohei Otani. They delve into Lewis Hamilton's decision to move to Ferrari, the rise of signature sneakers in sports, and the intersection of car culture and content creation. The conversation also touches on the legalities surrounding custom builds and brand protection, concluding with a discussion on creative solutions in brand disputes.All of the links you need: https://www.carsxkicks.com

Chapters

00:00 Introduction and Electric Cars

03:04 Father-Son Moments in Sports

05:57 Sneaker Culture and NBA Trends

08:58 The Dilemma of Brand Loyalty

12:03 The Evolution of Personal Taste

14:55 The Practicality of Vehicle Choices

18:10 The Future of Brand Relationships

28:07 The Evolution of Athlete Endorsements

30:55 The Impact of NIL Deals on Young Athletes

33:50 International Superstars and Their Global Influence

36:49 Lewis Hamilton's Move to Ferrari

41:07 The Rise of Signature Sneakers in Sports

44:09 The Intersection of Car Culture and Content Creation

50:07 The Legalities of Custom Builds and Brand Protection

55:55 Creative Solutions in Brand Disputes

The Cars and Kicks Show is hosted by:

Jacques Slade is a multifaceted creator that explores the world of footwear and sports through the lens of culture. Through sneakers and golf, Jacques has cultivated an industry leading voice in the industry that can be seen online and on television. Or he is just an idiot. The jury is still out on that.

Erik Valdez is a husband, father, actor, producer, and creator, whose passion and knowledge for cars is unmatched. You might have seen him on shows like General Hospital, Graceland, or Superman & Lois. He’s driven in the Continental Tire SportsCar Challenge, the Baja 1000, and the number of cars he’s owned would rival the how collections of many sneakerheads.

Nick Engvall is a consultant and creator who helps brands make more authentic connections with their customers. His obsession with cars and sneakers both toe the line of unhealthiness that is best described as, overly passionate. If he’s not recording podcasts, he’s probably at the burrito shop or chasing down ocean sunsets.