Nathan Firth of NewRocket on Finding Success in Niche Markets and Productizing Services

The Capital Stack

Nathan Firth, founder and CEO of New Rocket, founder of LaunchPad San Diego, and current CCO of ShareLogic shares his journey as an entrepreneur and the success of his tech-enabled service company with venture capitalist David Paul. He emphasizes the importance of finding a niche market and specializing in one thing to become the best at it. Firth discusses the benefits of being a tech-enabled service company and how they productize their services to increase efficiency and deliver more value to customers. He also talks about the challenges of scaling a company and the lessons he learned along the way. Firth is now exploring new opportunities and investing in startups. You can watch/listen to the podcast on YouTube, Spotify, and Apple.

Takeaways

• Finding a niche market and specializing in one thing can lead to success as an entrepreneur.
• Productizing services can increase efficiency and deliver more value to customers.
• Scaling a company comes with challenges and requires careful allocation of resources.
• Exploring new opportunities and investing in startups can lead to new ventures and growth.

Sound Bites

• "Find a niche market, specialize, and be the absolute best at doing that one thing."
• "Productizing our services made us more efficient and allowed us to deliver more value to customers."
• "Finding the right balance in company size can maintain agility and a startup culture."

Chapters

06:10 The New Rocket Story

08:03 Niche Market and Productization

14:01 Lessons in Scaling a Company