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Sticky Branding with Jeremy Miller | TBM 025
Manage episode 163914948 series 1288995
BJ Smith, BJ Smith: Digital Marketing Strategist, and Internet Entrepreneur에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 BJ Smith, BJ Smith: Digital Marketing Strategist, and Internet Entrepreneur 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
For Jeremy Miller, branding is deeply personal. When he joined his family IT staffing business, he found the company in distress. The industry was changing all around them and he and his team had to make changes or close the doors. After trial and error, Jeremy realized that it wasn’t the sales team or processes that were no longer working, it was their brand.
Jeremy has interviewed thousands of CEOs and business owners and profiled hundreds of companies across dozens of sectors to find out what it takes to create a sticky brand.
Listen to Jeremy’s story and his amazing advice in this episode.
Jeremy's book, Sticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand, was written as a branding playbook to allow companies to go through the steps of building a brand.
Visit the Show Notes page for more details from this interview and links to everything we discuss. http://TheBusyMarketer.com/25
Leave a questions for future episodes at http://TheBusyMarketer.com/ask.
Remember to focus on the important tasks and have a productive week!
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