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Trappe Digital LLC에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Trappe Digital LLC 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Lipstick on the Rim
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1 Amy Schumer & Brianne Howey on the Importance of Female Friendships, Navigating Hollywood's Double Standards, Sharing Their Birth Stories, and MORE 50:05
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This week, in what might be the funniest episode yet, Molly and Emese are joined by co-stars Amy Schumer and Brianne Howey. They get candid about motherhood, career evolution, and their new film, Kinda Pregnant —which unexpectedly led to Amy’s latest health discovery. Amy opens up about how public criticism led her to uncover her Cushing syndrome diagnosis, what it’s like to navigate comedy and Hollywood as a mom, and the importance of sharing birth stories without shame. Brianne shares how becoming a mother has shifted her perspective on work, how Ginny & Georgia ’s Georgia Miller compares to real-life parenting, and the power of female friendships in the industry. We also go behind the scenes of their new Netflix film, Kinda Pregnant —how Molly first got the script, why Amy and Brianne were drawn to the project, and what it means for women today. Plus, they reflect on their early career struggles, the moment they knew they “made it,” and how motherhood has reshaped their ambitions. From career highs to personal challenges, this episode is raw, funny, and packed with insights. Mentioned in the Episode: Kinda Pregnant Ginny & Georgia Meerkat 30 Rock Last Comic Standing Charlie Sheen Roast Inside Amy Schumer Amy Schumer on the Howard Stern Show Trainwreck Life & Beth Expecting Amy 45RPM Clothing Brand A Sony Music Entertainment production. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices…
716: Podcasters highlight their favorite non-profits during Podcasthon 2025
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Trappe Digital LLC에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Trappe Digital LLC 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Jeremie Mani, founder of Podcasthon, joins me on Episode 716 of "The Business Storytelling Podcast" to give us the details of how hundreds of podcasts are participating in this event in March.
Participate here: http://podcasthon.org
785 에피소드
Manage episode 463634274 series 2679551
Trappe Digital LLC에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Trappe Digital LLC 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Jeremie Mani, founder of Podcasthon, joins me on Episode 716 of "The Business Storytelling Podcast" to give us the details of how hundreds of podcasts are participating in this event in March.
Participate here: http://podcasthon.org
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×Emanuel Rose returns to "The Business Storytelling Podcast" for Episode 718 to discuss how you can improve your AI prompts to get better results. Join us and grab a copy of his book on the topic here: https://amzn.to/3Ey5I9a
Join me on this solo episode of "The Business Storytelling Podcast" to look at the numbers, the jobs out there and discuss what makes a good copywriter and who all does copywriting nowadays. Jump to specific chapters: (0:22) Evolution of Copywriting - Changes from traditional journalism to modern digital tools - Impact of technology on writing processes - Speed vs quality expectations (4:02) Job Market Analysis - Number of copywriter positions on LinkedIn - Difference between "copywriter" and "copywriting" roles - Various job titles that include copywriting duties (8:15) Modern Copywriting Requirements - Cross-channel expertise - Digital and physical content creation - Platform-specific writing considerations (12:30) Data and Analytics in Copywriting - Importance of metrics - Challenge of measuring multi-channel campaigns - Balance between creation and analysis (15:45) Role Evolution and Job Requirements - Perfectionism vs productivity - Grammar and editing expectations - Years of experience needed - Integration with strategy and data analysis (18:20) Tools and Technology - AI tools for content creation - Transcription services - Video editing capabilities - Avatar creation tools (20:45) Career Outlook and Conclusions - Number of people with copywriting in their titles - Job market realities - Career viability assessment - Changing expectations in the field More episodes: http://christophtrappe.com/podcast…
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1 716: Podcasters highlight their favorite non-profits during Podcasthon 2025 22:49
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Jeremie Mani , founder of Podcasthon , joins me on Episode 716 of "The Business Storytelling Podcast" to give us the details of how hundreds of podcasts are participating in this event in March. Participate here: http://podcasthon.org
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1 715: "We Tried That Once" And Other Excuses That Sabotage Business Success! 24:29
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We've all probably heard the excuses of why something can't be done ... and then somebody else does it. Sigh. Larry Mietus , author of "We Tried That Once" joins me to discuss strategies to swat down excuses and get stuff done. Joins us. Grab a copy of his book here: https://amzn.to/40Jcim0
Brian Piper , author and director of content strategy, joins me on Episode 714 of "The Business Storytelling Podcast" to discuss ways to measure SEO performance. With the emergence of AI, this is becoming a more nuanced area. Join us and grab a copy of his book "Epic Content Marketing" here: https://amzn.to/3C6wFA8…
Christopher Penn returns for Episode 713 of "The Business Storytelling Podcast" to fill us in on what we must know when it comes to creating content with AI and how it impacts copyright. Reach out to Christopher's company here: https://www.trustinsights.ai/
Author Heather Younger returns for episode 712 of "The Business Storytelling Podcast" to preview her new book: "The Art of Self-Leadership." The book teaches "how to take control of the workplace experience and set expectations up front about relationships." Join Heather and me for this conversation. Order book here: https://amzn.to/41Zb731…
Good audio matters but when it wasn't recorded as well as it could have, I use the Adobe Podcast audio enhancer for video. Here's the difference it makes and try it here: https://podcast.adobe.com/enhance
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1 711: What's the role of business storytelling in research? 24:30
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Market research veteran Brian Monschein joins me on Episode 711 of "The Business Storytelling Podcast" to discuss just that.Join us and check out Brian's company: https://narrativeinsights.com/
DYK? Customers are willing to spend 31% more at businesses with excellent reviews. Ross McDaniel joins me on Episode 710 of "The Business Storytelling" to discuss just that. He is the Founder of Fencepost, a digital marketing agency that helps home service businesses grow their revenue by increasing their visibility and connecting them with more high-quality customers. Use Ross's company here: fencepost.co Join us.…
I have ChristophTrappe.com . Kristin Luck has her name URL. It wasn't always that way. Kristin Luck joins me on Episode 709 of "The Business Storytelling Podcast" to discuss when it makes sense to use your name and when it doesn't. Join us.
James Hurman , founding partner of Previously Unavailable and author of "Future Demand," joins me on Episode 708 of "The Business Storytelling Podcast" to discuss how advertising with award-winning creative qualities leads to better results for brands than marketing without creativity. Join us and grab a copy of his book here: https://amzn.to/3VtKkaY…
Author Tamsen Webster returns to "The Business Storytelling Podcast" for Episode 707 to "highlight the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion." Join us and grab a copy of her book on the topic here: https://amzn.to/4gnNTHS…
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1 706: Book launch week: The new "Instagram for Business for Dummies" 24:07
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The latest edition is out this week and even includes updates on how to use Threads, which is owned by IG owner Meta. One of the authors, Corey Walker, returns for Episode 706 of "The Business Storytelling Podcast" to let us know what's new. Join us and grab a copy here: https://amzn.to/3OycX2H
Tom Webster , author of "The Audience Is Listening: A Little Guide to Building a Big Podcast" joins me on Episode 705 of "The Business Storytelling Podcast" to share what he has learned about how to grow a podcast (i.e. earn audience) and then keep it. Join us and grab a copy of his book here: https://amzn.to/4eRo95n…
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1 704: What podcasters must know about the new FTC Deceptive Ad Rules 25:57
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Gordon Firemark , The Podcast Lawyer™, returns to "The Business Storytelling Podcast" for Episode 704 to discuss the impact of the new FTC rules on podcasters.Join us and feel free to listen to his previous appearance on Episode 253 here: https://lnkd.in/ge_n9Jmy Grab his book here: https://amzn.to/3OoUDZY…
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Eye-level cameras help us create the illusion that we look right at the other person. It's a great way to make sure the video podcast episode looks as intimate and friendly as it can. Listening to this on a podcast network without video? Go here: https://amzn.to/3CSG7Hr Grab the products mentioned here: https://amzn.to/3CSG7Hr…
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Leave your prediction in the comments! What does the future hold? Adaptive content marketing? AI-only? More video? George Chasiotis, founder of Minuttia and other companies, joins me on Episode 703 of "The Business Storytelling" to discuss just that.
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Thinking about going solo? Find out if it’s the right path for you and discover the steps to get started on your own terms. Liz Steblay, author of "Succeeding as a Solopreneur: Six Keys to Taking the Leap, Winning Clients, and Building Wealth" joins me for Episode 702 to share what should be considered and how to make it work. Join us and grab a copy of her book here: https://amzn.to/3Cxu4iB…
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Good question. And technology orchestrator Tom Altman joins me on this episode of "The Business Storytelling Podcast" to discuss that topic with me. Connect with Tom here: https://altuscxo.com/
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Michael Buzinski , who has podcast seasons on his show, returns for this special 700th episode of "The Business Storytelling Show" for a very debatable topic. Should your podcast have seasons or not? He says yes, I say no. What do you think? Join us. Check out his podcast here: buzzworthymarketing.show…
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1 699: AI Marketing and the Law: What Marketers Need to Know 24:23
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AI tools are easy enough to use - in theory. And certainly we've talked plenty about content quality, using AI as a copilot - not an auto pilot - for certain things. But how about the legal side of things. What do marketers need to know, remember and keep top of mind? Mitch Jackson - lawyer, keynote speaker and expert on the topic - joins me for Episode 699 of "The Business Storytelling Podcast" to discuss just that. Join us. Connect with Mitch: https://mitch-jackson.com…
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Everyone talks about creating content and experiences for their audience, their target buyer, persona, whatever. But how do we really know who they are? Looking at data and online behavior is certainly one way, but have you ever considered a qualitative research study to really get to the bottom of some of their core problems? Isabelle Landreville , president and chief insight seeker at Sylvestre & Co. , joins me on Episode 698 of "The Business Storytelling Podcast" to talk about that topic. Join us. Connect with Isabelle and her company here: http://sylvestreco.com…
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Word-of-mouth marketing expert Suzanne Reilley joins me on Episode 697 to discuss the age-old topic of word-of-mouth marketing. But, it's also still a thing today. So let's find out how companies can use it to their advantage. What works and what doesn't? Join us. Connect with Suzanne: www.suzannereilley.com…
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1 696: How product, brand marketing, and content marketing work together 24:06
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Teamwork makes the dream work - so they say. And that also includes the different marketing teams in a company. Product, brand and content marketing and everyone else - how they work together can drive results so much more and even more efficiently. But how do you enable that kind of culture? And the answer better not be MORE meetings. Integrated marketing leader Samantha Rideout joins me on Episode 696 of "The Business Storytelling Podcast" to discuss just thatJoin us.…
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The method and the madness of marketing. On Episode 695 of "The Business Storytelling Podcast" I'm joined by Maxwell Nee , a go-to-market expert to discuss the topic. Join us. Grab the scorecard marketing book here: https://scorecardmarketingbook.scoreapp.com
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How to solve problems and especially when there are more than enough issues in a business? Chris Davenport II joins me on Episode 694 of "The Business Storytelling Podcast" to discuss that topic. Join us. Connect with Chris: https://chd2.com/
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1 BONUS: How to book your appearance on The Business Storytelling Podcast 3:17
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Ready for your conversation with Christoph Trappe? Book your time here: https://www.christophtrappe.com/sponsored-podcast-booking/
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AI can be used for all kinds of things, and that includes improving brand visibility - certainly a good thing! But how does that work? Whitney L. Barkley , an AI strategist, joins me on Episode 693 of "The Business Storytelling Podcast" to share just that. Join us. Connect with Whitney at learnwithwhitney.com…
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After the last episode of "The Business Storytelling Podcast" on accessibility, now let's dive into accessibility specifically in podcasting. What does that entail and what do you - as the podcaster - need to know? Dominique Dunlop , Web Accessibility Consultant & Advocate, joins me on Episode 672 to discuss that topic. Connect with her here: http://dominiquedunlop.com…
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1 691: Why you can't overlook accessibility in your marketing 24:03
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Donna Bungard, CPWA , an inclusion leader, disability advocate, and senior marketing accessibility program manager at Indeed, joins me on Episode 691 of "The Business Storytelling Podcast." She discusses the importance of actually implementing the right accessibility strategies, why it matters so much, and what goes into creating an accessibility roadmap.…
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1 BONUS: Is your marketing saying things that can't be unheard? 0:43
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Is your marketing saying things people can't unhear? Tamsen Webster's new book on how to do that is coming out now! Here's my top takeaway. Grab your copy here: https://amzn.to/3XQGQj3
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1 690: AI-Powered Storytelling: Personalizing Your Business Narrative 24:16
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Good business storytelling can help companies set themselves apart. And personalization makes things more relevant to the consumer. So, how about combining the two? How does it look to use AI to tie your business story into your prospective customer's story to create a hyper-personalized narrative? Dan Sanchez , podcast marketing and automation expert, joins me on Episode 690 of "The Business Storytelling Podcast" to discuss just that .Join us to find out how it all works. Connect with Dan at https://aidrivenmarketer.com…
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Or else they won't read your content. But how? Todd Rogers, author of "Writing for Busy Readers: Communicate More Effectively in the Real World" joins me on Episode 689 of "The Business Storytelling Podcast" to discuss just that. Join us and grab a copy of his book here: https://amzn.to/4d47wCy Use this AI tool to improve your writing: http://writingforbusyreaders.com/ai/…
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The Business Storytelling Podcast
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Brett Townsend , SVP at Quester and co-author of "Insights on the Brink" joins me to talk about his new book and the importance of understanding and then participating in consumer narratives. Why is this such an underused strategy? Join us to find out. And grab a copy of his book here: https://www.amazon.com/vdp/07edb980516e4ffbb641567c60141a11?product=B0D9KLLZ6J&ref=cm_sw_tw_r_ib_dt_s2XhZ9k6WLCVp…
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The Business Storytelling Podcast
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Of course, all of my buying decisions are completely rational. No impulse or need for social alignment will ever get me to buy anything. Pfft. But of course, that's not how the reality of life works and marketers need to understand what the role of psychology in marketing is and how it affects what they are currently working on. Hunter Thurman , president of Alpha-Diver , which uses data and behavioral science to to drive consumer interest and action, joins me on Episode 687 of "The Business Storytelling Podcast" to discuss the topic. Join us. Read Hunter's article on the topic here: https://alpha-diver.com/psychology-and-marketing/…
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The Business Storytelling Podcast
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1 686: Corporate behaviors that turn customers away - huh? 24:04
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Sounds silly, I know, right? Why would companies do things that turn customers away - especially when those customers are the customers they would want? David Avrin , author of "Ridiculously Easy to Do Business With : A practical guide to giving customers what they want--when and how they want it" joins me on "The Business Storytelling Podcast" to talk about that. Join us. Grab a copy of his book here: https://amzn.to/3z3I2XZ…
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The Business Storytelling Podcast
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1 BONUS: How I got press credentials to the NFC Championship game 9:28
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In 2000, as the St. Louis Rams were the greatest show on turf with Kurt Warner I was able to experience how NFL media worked and even had creditentials to the NFC Chammpionship game. Here's what I learned and here's where my career has led.
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The Business Storytelling Podcast
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1 685: Decision-making in marketing - do you remember last year's decision? 23:56
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We all make decisions nonstop, but what are they based on other than our vague recollection of previous decisions? How can we level up decision-making in marketing? On Episode 685 of "The Business Storytelling Podcast," I'm joined by Erik Larson , of Cloverpop , author of the HBR decision-making checklist, to discuss that topic. Learn more about Cloverpop: http://cloverpop.com…
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The Business Storytelling Podcast
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1 684: What's the current state of buyer trust in the purchasing process? 24:05
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When buyer trust is lacking, companies can lose money. Who wants to buy from a less than trustworthy company? It's a spectrum, I suppose. TrustRadius discussed the topic in its Buyer Research Report, and Allyson Havener, SVP of Marketing and Community, joins me on Episode 684 of "The Business Storytelling Show" to discuss it. Join us and download the full report: https://solutions.trustradius.com/vendor-blog/2024-b2b-buying-disconnect-the-year-of-the-brand-crisis/ Let's find out the current state of buyer trust and how to improve it.…
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The Business Storytelling Podcast
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Should I learn how to code as a content marketer? How about taking my kids to code camps or the like? What are the different levels of coding? Updating HTML: is that coding? Felienne Hermans , Professor of Computer Science Education at Vrije Universiteit in Amsterdam, and I unpack. that topic on Episode 683 of "The Business Storytelling Show." Connect with her here: felienne.com Grab a copy of her book here: https://amzn.to/3AL7LF9…
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The Business Storytelling Podcast
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Content testing has certainly come a long way. From technology to better analytical skills on content and marketing teams, the level of content testing has moved on up and with good reason: How else would teams be able to tell if their content is even working. To discuss that topic further, I chat with Erin Del Ponte, a marketing executive who is a steward for accurate attribution and incrementality of investments. Join us for Episode 682 of "The Business Storytelling Show" to find out how to level up your content testing.…
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The Business Storytelling Podcast
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Some new tools can eat up more time than is helpful. Certainly, that can be the case when it comes to testing and testing and testing new AI tools and processes. But at some point, the AI-powered process will either make things more efficient or help drive more results. So how to scale AI is the question I tackle with Jeff Coyle on Episode 681 of "The Business Storytelling Show." Join us. Try Market Muse to scale your content quality at http://marketmuse.com. Use promo code 15muse…
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The Business Storytelling Podcast
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Certainly, some people would argue that just myself is enough (or too much). Ha. But there might be some really good reasons - including business ones - to create an AI avatar or clone. And what's the difference between an AI avatar and a clone? Helen Todd , an expert on how to collaborate with AI, joins me on Episode 680 of "The Business Storytelling Show" to discuss the topic. Join us. And listen to Helen's podcast on AI here: https://creativitysquared.com…
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The Business Storytelling Podcast
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1 679: How to not let corporate life overtake your whole life 23:17
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It's easy enough to just go, go, go. There's one more piece of content that can be worked on, but we need balance to thrive and probably even survive. Clement Decrop , author of "The Idea Space: The Science of Awakening Your Non-Self," joins me on Episode 679 of "The Business Storytelling Show" to discuss that topic. Join us and grab a copy of his book here: https://amzn.to/3LXkRRQ…
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The Business Storytelling Podcast
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1 678: The difference between a patent, copyright, and trademark 23:38
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Do you know the difference? And, most importantly, which one do you need? Trademark Angel CEO Anita Mar joins me on Episode 678 of "The Business Storytelling Show" to explain. Join us. File your trademark with Trademarkangel.com ---- This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Oscar Hamilton, your podcast partner.…
Brand and marketing expert Stefan Maritz joins me on Episode 677 of "The Business Storytelling Show" to discuss why creating a meaningful brand and then getting it out there must come first. Join us.
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The Business Storytelling Podcast
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One way to do that is by predicting consumer behavior online and then reacting in a way that creates value for the customer and revenue for the company. Aurangzeb Agha of Metrical, Inc. and I will discuss how to do that on Episode 676 of "The Business Storytelling Show."Join us. --- This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Metrical, your behavioral customer engagement solution.…
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1 BONUS: Talking content performance on The Business Story of the Week Podcast 26:47
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I joined Joshua Laurie on Business Story of the Week podcast to discuss my journey from journalism to content marketing. We explored how storytelling can impact a business's bottom line and the evolution of content strategy. I shared insights on developing a "content performance culture" and offered practical advice for marketers at various experience levels. During our conversation, I drew parallels between sports and content creation, introducing the concept of the "next play mentality." We also discussed the importance of having the right people in the right roles within a content team. Whether you're an experienced marketer or new to the field, this episode provides useful tips and ideas to help improve your content strategy and drive results. Tune in to gain some new perspectives on content marketing and learn how to move your content from simply happening to truly performing.…
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The Business Storytelling Podcast
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Ugh. That's not the right kind of commitment companies are looking for, but how can change management bring it all back to actual forward progress? Sarah Gorsh and Courtney Smock , partners at Slingshot25 , are experts at change management and join me on Episode 675 of "The Business Storytelling Show" to discuss just that topic. Join us. Connect with Slingshot here: http://slingshot25.com…
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The Business Storytelling Podcast
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I first met Stacey Lauren when she invited me into her community. "Hey, we are talking about livestreaming podcasts. Want to stop by and chat about it?" Sure thing. Building a business community ... some call it community-led growth ( Kathleen Booth ). Others have called community building the last great marketing strategy ( Mark Schaefer ). So it's worth considering how to build a community around your business.Stacey joins me on Episode 674 of "The Business Storytelling Show" to discuss just that. We dive (not delve 😉, since AI didn't write this) into the topic, including: What's a business community anyway? How is it different from having customers? The steps to build and maintain one. And more...…
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The Business Storytelling Podcast
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Content can drive business results when done well, correctly and efficiently. One way to do this is by setting up content ops. To discuss what is content ops and related topics, Top LinkedIn Content Marketing Voice Andi Robinson returns to "The Business Storytelling Show." On Episode 673, we discuss: What is content ops? Why is it needed? How to set it up correctly. Download Andi's white paper on the topic here: https://hijinxmarketing.com/content-operations-white-paper/…
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The Business Storytelling Podcast
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Performance marketer Marin Ištvanić joins me on Episode 672 of "The Business Storytelling Show" to discuss that topic. We cover: The power of Facebook ads and how to structure the ad account for maximum efficiency The growing space of direct-to-customer e-commerce. Go-to strategies to expand sales through paid advertising. Learn more about him: https://inspiredigitalgroup.com ---- This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Oscar Hamilton, your podcast partner.…
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The Business Storytelling Podcast
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John Horn , CEO at StubGroup, joins me on Episode 671 of "The Business Storytelling Show" to discuss what steps need to be taken to set up a high-return ad campaign.Join us for this live conversation. Run your ad campaign with StubGroup now: https://stubgroup.com This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by OscarHamilton.com…
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There's a time when you should get an attorney, and then there's a time when you definitely, no debate necessary, need a lawyer right this second. So, when should you think about finding your legal representation? Thomas Frank , partner at The Frank Law Firm P.C. , joins me on Episode 670 of "The Business Storytelling Show" to discuss just that. If you are looking for a lawyer in Long Island, or New York City, connect with Thomas: https://frankfirmpc.com --- This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by the Frank Law Firm.…
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The Business Storytelling Podcast
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1 669: The Era of Virtual Assistance: How to use a virtual assistant 23:43
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Working virtually works. I do it all the time, and without that option, I clearly wouldn't get to work with all the awesome people I work with on the daily. Elizabeth Eiss calls it the Era of Virtual Assistance and getting help from anywhere is easier than ever. That leads me to wonder: How to use a virtual assistant? Elizabeth, founder and CEO of Results Resourcing - THE freelance platform that comes with your own recruiter, joins me on Episode 669 of "The Business Storytelling Show" to discuss: Why we are now in the era of virtual assistance When do people need virtual assistance How to use a virtual assistant specifically And more... Join us.…
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The Business Storytelling Podcast
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Ah, the dream - making money with your website. And it's possible. In Episode 668 of "The Business Storytelling Show," I'm joined by Matt Raad , who, together with his wife Liz, is a successful website investor who teaches people how to buy, renovate, and sell websites to replace their income and build wealth. In other words, he is an expert at answering: how to make money with my website? We discuss: 1️⃣ The role of content in website success, renovation, revenue growth 2️⃣ What websites are worth renovating? 3️⃣ How does a website renovation work? 4️⃣ What's the role of SEO? And how about now with AI-powered search engines. Connect with Matt here: https://ebusinessinstitute.com.au/…
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The Business Storytelling Podcast
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1 667: How AI-powered vending machines are changing grab-n-go shopping 22:58
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Aslak de Silva , CEO of Selfly Store , joins me on Episode 667 of "The Business Storytelling Show" to share how AI is even evolving the vending machine space. Join us. This episode is supported by OscarHamilton.com , your podcast support team.
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1 BONUS: The Power of First-Person Writing: How to Connect with Your Audience on a Personal Level 0:58
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Should your content - corporate, too - be written in the first person and what does that even mean? Here's my answer in this quick bonus episode of "The Business Storytelling Show." Read more on the topic: https://www.christophtrappe.com/what-is-writing-in-first-person/
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The Business Storytelling Podcast
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1 666: What are the ethical considerations for generative AI use in business 23:28
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Kate Bradley Chernis , founder and CEO of Lately, an AI-driven content creation platform returns to "The Business Storytelling Show for Episode 666 to discuss what are the ethical considerations for generative AI use in business? Join us. Try Lately: lately.ai Check out the eye-level cam I used: https://amzn.to/4bZHujH Kristian Aloma's narrative economy book: https://amzn.to/3KnC06I…
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1 665: Writing better copy with thorough copywriting briefs 23:21
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The tones of your copy won't sing when the writers don't even understand why it needs to exist in the first place. Composing those masterpieces all starts with a copywriting brief. Copy Chief Vikki Ross joins me on Episode 665 of "The Business Storytelling Show" to discuss: Why copywriting briefs are so important What goes into them How to use them efficiently And more...…
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1 BONUS: Curved Monitors: Are They Worth it For Content Creators? 7:38
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Are curved monitors just a gimmick, or do they truly enhance your experience while creating content? In this bonus episode of the Business Storytelling Show, I take a closer look at the latest trend in display technology. I'm putting this 27-inch curved monitor to the test in this review episode. Join me and check out the model I'm discussing here.…
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SEO expert expert Sarah Presch joins me on Episode 664 of “The Business Storytelling Show” to give us the answer. We discuss: What is cognitive bias? Things to know for SEO And more…. Join us. Connect with Sarah: http://sarahpresch.com
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What are some of the common marketing mistakes companies make? Purna Virji , author of "High-Impact Content Marketing," joins me on Episode 663 of "The Business Storytelling Show" to tell us what they are and how teams can avoid making them. Join us and grab a copy of her book here: https://amzn.to/3yh4rQL…
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Why coaching is important in the workplace shouldn't even be a question or something that should be discussed at length, but here we are. People are short on time, deliverables are piling up, and they forget about that personal balance. But to create a true content performance culture and even be successful in marketing, teams need to build and grow together. And that includes a certain level of coaching. Maybe it's not just the "manager" doing it all, either. Thomas Willis , author of "The Great Engagement: How CEOs Create Exceptional Cultures," covers the topic in his book and joins me on Episode 662 of "The Business Storytelling Show" to discuss: Why coaching cultures matter How do you get them to work Where does the time from And more Join us.…
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1 BONUS: Marketing in the Age of AI Podcast with Emanuel Rose 24:29
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I joined Emanuel on his podcast to talk about some of my favorite AI workflows and tools. Join us and listen to his podcast here: https://podcasts.apple.com/us/podcast/marketing-in-the-age-of-ai-with-emanuel-rose/id1741982484 Some of the products mentioned: Opus Clips: https://www.opus.pro/?via=413b47 Grammarly: https://www.grammarly.com/referrals/redeem?key=n1c49xdadhw6hsts Otter AI: https://otter.ai/referrals/XT65HNJS…
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1 661: The Future of Business Communication: AI, CommTech, and CCOs 24:11
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The definition of communication is evolving in business. So, let's find out what that means to you! David Toushek , the founder of Everything Communications , is leading a revolution in how companies (including communications experts) think about and approach communications. A complete paradigm shift is upon us in the way we approach this most essential building block of business. Join us on episode 661 of "The Business Storytelling Show" to hear our 24-minute discussion about the topic. --- The episode is produced by Trappe Digital LLC and sponsored by Everything Communications. Enjoy this organic, unscripted conversation.…
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The Business Storytelling Podcast
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Erika Heald invited me to be a guest on her weekly Content Chat LinkedIn Live. We discussed a recent market research conference I attended, technology advances in content and many topics in between Here is our chat and you can connect with Erika here: https://erikaheald.com/
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The Business Storytelling Podcast
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Do writers still need editors in the age of AI? What's their role, and how is it evolving? I can't wait to chat with content marketing director Patricia Chui about that topic on Episode 660 of "The Business Storytelling Show."Join us.
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The Business Storytelling Podcast
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A question that's sparking debate in the podcasting world - do podcasts have video? And perhaps more importantly, should they? Traditionally, podcasts have been an audio-only medium. Just a couple people chatting into microphones, maybe recording in a studio or at a conference. The core content was the conversation itself, delivered straight to your ears. But times are changing. More and more podcasters are adding a video component. Recording their discussions on Restream or other platforms that capture video. Some even livestream it. So what's behind this shift? Is video the future of podcasting? Or does this go against the audio-only spirit of the medium? Opinions are divided. Some say video creates a richer, more engaging experience. Facial expressions, body language, the ability to show graphics on screen - it all adds to the content. But others argue that podcasts are fundamentally an audio format, easy to consume while multitasking. And that video production makes the process more complex. So which side is right? I discuss just that in this bonus episode of "The Business Storytelling Show."…
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The Business Storytelling Podcast
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Let's discuss how technology can help businesses. On episode 659 of "The Business Storytelling Show," I cover: Enhancing productivity with tech Streamlining communication Data-driven decision making Operational cost reduction Innovative marketing strategies Join me.
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The Business Storytelling Podcast
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Here's how human writers and AI can play together and what human content creators must do differently if they don't want to lose their jobs to AI.
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The Business Storytelling Podcast
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It's possible. Even so-called dull or dry topics need engaging content, but how? Content specialist Ellen Lichtenstein joins me on Episode 658 of "The Business Storytelling Show" to give us the answers. I'm sure it won't be dull. Join us.
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The Business Storytelling Podcast
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1 657: The Art of Earned Media Coverage: Insights from a PR Veteran 24:09
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좋아요
좋아요24:09
Amanda Proscia , author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media. In Episode 657 of "The Business Storytelling Show," we discuss: What is earned media? Isn't it just news coverage, basically? Why is earned media so credible, as mentioned in the book? How to get earned media coverage Join us and grab a copy of Amanda's book here: https://amzn.to/3VlHLbI…
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The Business Storytelling Podcast
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Guest blogging is a strategy that can help executives and their brands get and stay in front of their consumers in a meaningful way. It's also often great for SEO. To discuss how to guest blog effectively, Jake Doll of BLASTmedia , joins me on Episode 656 of "The Business Storytelling Show."
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