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DISRUPTING AN INDUSTRY TAKES VISION | With Adam Zimmerman and Scott MacMeans | The Business Spotlight
Manage episode 460873234 series 3549906
Adam Zimmerman from Design House (IDEAL) is a man with a vision to disrupt a longstanding marketing tool, the printed weekly circular! The team at Design House (IDEAL) sees the old school printed circular that shows up in your mailbox for the local grocery store as a relic. Data shows people are not using them to make buying decisions let alone taking them past the trash barrel and onto the kitchen counter. So how do you bring customers back into the fold as a grocery store or retail merchant?
That is a simple answer, vision.
Consumers absorb information differently than they did decades ago. As Adam explains, people receive information in today’s fast-past, electronic world through technology. With more than 80% of electronic information being delivered by your mobile phone, the focus needs to be where the audience is for your marketing dollars. The money being feed into printed circulars that are dropped into countless mailboxes is better served rerouted to digital. To Design House (IDEAL) it is all about finding the people where they are and delivering the right message. As far as he is concerned, it is science mixed with some art & data.
Design House (IDEAL) creates ecosystems for their clients. A collaboration of different partners, technology, creativity, and focused information delivery. They are experts in creating eye-catching digital circulars on an engaging platform to establish a distribution system for their customers and manufacturing partners. The ecosystem is the value each client enjoys. The client can reach their consumers where they are with less expense while also creating opportunity for manufacturers and major brands to participate in the retail media space created within the ecosystem. It is a real win-win for all.
Design House (IDEAL) is an ad agency with talented people working all over the world. Once a team of 11 people in northeast Ohio Design House (IDEAL) has expanded to more than 130 employees in all corners of the globe. Why so many people across the globe you might ask. The answer Adam gives you is that is where the talent is. It is his job to go find it! He has built a successful team. They’re talented, motivated, and linked together through a culture. Design House (IDEAL) and Adam believe firmly that the right culture is crucial to forming a business people can align to and fully support.
One thing that runs common through Design House (IDEAL) is passion. Passion for what they do as a collective team and passion for the vision of what is being built. There is a long game being played here and they are determined to see it through. A clear, stable vision supported by a series of decisions will bring success. That is Adam’s philosophy. Pay attention to the details, the data, and the vision to set the right foundation. Everything you build from there will serve you well.
There are so many great lessons and nuggets of wisdom shared in this episode. Pay particular attention to Adam’s Rocking Chair vision.
Get in touch with Adam with these links:
Email: adam@designhouse.design
Website: https://designhouse.design/
LinkedIn: / adamfzimmerman
#Vision #UserExperience #SmallBusiness
🔔 Want your business to be featured as our next Business Spotlight? Book in your FREE podcast slot today via our website:
https://www.businessspotlightseries.com
#business #advice #podcast #businessowner #businesstips #growth #businessgrowth #businesslesson #businessessentials #howtostartabusiness #businessstrategy #businesspodcast #motivation #thebusinessspotlight #success
609 에피소드
Manage episode 460873234 series 3549906
Adam Zimmerman from Design House (IDEAL) is a man with a vision to disrupt a longstanding marketing tool, the printed weekly circular! The team at Design House (IDEAL) sees the old school printed circular that shows up in your mailbox for the local grocery store as a relic. Data shows people are not using them to make buying decisions let alone taking them past the trash barrel and onto the kitchen counter. So how do you bring customers back into the fold as a grocery store or retail merchant?
That is a simple answer, vision.
Consumers absorb information differently than they did decades ago. As Adam explains, people receive information in today’s fast-past, electronic world through technology. With more than 80% of electronic information being delivered by your mobile phone, the focus needs to be where the audience is for your marketing dollars. The money being feed into printed circulars that are dropped into countless mailboxes is better served rerouted to digital. To Design House (IDEAL) it is all about finding the people where they are and delivering the right message. As far as he is concerned, it is science mixed with some art & data.
Design House (IDEAL) creates ecosystems for their clients. A collaboration of different partners, technology, creativity, and focused information delivery. They are experts in creating eye-catching digital circulars on an engaging platform to establish a distribution system for their customers and manufacturing partners. The ecosystem is the value each client enjoys. The client can reach their consumers where they are with less expense while also creating opportunity for manufacturers and major brands to participate in the retail media space created within the ecosystem. It is a real win-win for all.
Design House (IDEAL) is an ad agency with talented people working all over the world. Once a team of 11 people in northeast Ohio Design House (IDEAL) has expanded to more than 130 employees in all corners of the globe. Why so many people across the globe you might ask. The answer Adam gives you is that is where the talent is. It is his job to go find it! He has built a successful team. They’re talented, motivated, and linked together through a culture. Design House (IDEAL) and Adam believe firmly that the right culture is crucial to forming a business people can align to and fully support.
One thing that runs common through Design House (IDEAL) is passion. Passion for what they do as a collective team and passion for the vision of what is being built. There is a long game being played here and they are determined to see it through. A clear, stable vision supported by a series of decisions will bring success. That is Adam’s philosophy. Pay attention to the details, the data, and the vision to set the right foundation. Everything you build from there will serve you well.
There are so many great lessons and nuggets of wisdom shared in this episode. Pay particular attention to Adam’s Rocking Chair vision.
Get in touch with Adam with these links:
Email: adam@designhouse.design
Website: https://designhouse.design/
LinkedIn: / adamfzimmerman
#Vision #UserExperience #SmallBusiness
🔔 Want your business to be featured as our next Business Spotlight? Book in your FREE podcast slot today via our website:
https://www.businessspotlightseries.com
#business #advice #podcast #businessowner #businesstips #growth #businessgrowth #businesslesson #businessessentials #howtostartabusiness #businessstrategy #businesspodcast #motivation #thebusinessspotlight #success
609 에피소드
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