Episode 117: From Award-Winner to Judge with Sue Keogh

The Business Awards Show

Sue Keogh is the Founder of Sookio, a communications consultancy in Cambridge. She joins us in this episode, From Award-Winner to Judge, to talk to us about her extensive awards experience from both sides.

Sue works with senior leadership teams who value an external perspective on their communications, bringing fresh energy and 25+ years of industry expertise to help them think beyond the structures of the organisation.

A recognised specialist in digital content, Sue has worked closely with institutions including the BBC, ITV, Government Digital Service and the University of Cambridge, and led Sookio as a highly successful digital marketing agency for 16 years.

Host of the Communication Untangled podcast, and Fellow of the RSA, Sue draws on her extensive industry and business experience to solve critical communications challenges now, and in the future.

Having won numerous awards for her business achievements, Sue is now a judge at the National Business Women’s Awards. That's why she talks to us about how she became an award winner, and what she expects from entrants as a judge.

And to add even more value, she shares some of her expertise around social media and communications, an essential part of every business owner's toolkit.

{1:57} Sue's road to starting a business.

{5:36} How the business has expanded.

{8:45} To use or not to use X/Twitter.

{11:33} The effect of the X rebrand.

{12:30} Managing multiple social media channels despite the challenges.

{15:05} The best social media for the Best Businesswomen Awards.

{16:13} What put awards on Sue's radar?

{17:24} Becoming an award judge.

{19:33} What Sue looks for in award entries.

{21:57} Stick to your business, not sob stories.

{22:25} Sue's two tips for good award entries.

{27:36} Leveraging award wins.

{30:04} The advice Sue would have given herself sixteen years ago.

{33:58} Transitioning to a one-woman consultancy.

Connect with Debbie at: https://thebusinessawardsshow.co.uk

Connect with Sue: https://www.sookio.com/

Instagram: https://www.instagram.com/sookio/

Facebook: https://www.facebook.com/Sookio

LinkedIN: https://www.linkedin.com/company/sookio/

X: https://x.com/sookio