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dissident creative agency and Dissident creative agency에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 dissident creative agency and Dissident creative agency 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Ollie Partington talks Building Brand Awareness, Modernizing Stabila's Marketing Strategy And the Effectiveness Of Market Research

1:17:32
 
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Manage episode 445096950 series 3607042
dissident creative agency and Dissident creative agency에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 dissident creative agency and Dissident creative agency 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode of The Build Up, I had the pleasure of speaking with Ollie Partington, the Managing Director of Stabila UK and Ireland, who shared his fascinating journey from a marketing graduate to leading a well-established German brand in the construction industry. We delved into the evolving landscape of construction marketing, discussing the importance of market research and how it informed Stabila's strategy to enhance brand awareness and product diversity. Ollie highlighted the significance of building relationships with retailers and end users, emphasizing the need for a balanced communication strategy that includes social media, trade shows, and community engagement. We explored the challenges of marketing through distributors, the impact of influencer partnerships, and the necessity of a long-term approach to brand messaging. This episode is packed with insights on how to modernize a brand in a traditional industry and the critical role of recommendations in shaping buying behaviour among tradespeople.

Ollie’s Socials

https://www.linkedin.com/in/oliver-partington-16232225/

Stabila's Website

https://www.stabila.com/en/home.htm

Dissident’s Links

https://linktr.ee/dissidentagency

  continue reading

11 에피소드

Artwork
icon공유
 
Manage episode 445096950 series 3607042
dissident creative agency and Dissident creative agency에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 dissident creative agency and Dissident creative agency 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode of The Build Up, I had the pleasure of speaking with Ollie Partington, the Managing Director of Stabila UK and Ireland, who shared his fascinating journey from a marketing graduate to leading a well-established German brand in the construction industry. We delved into the evolving landscape of construction marketing, discussing the importance of market research and how it informed Stabila's strategy to enhance brand awareness and product diversity. Ollie highlighted the significance of building relationships with retailers and end users, emphasizing the need for a balanced communication strategy that includes social media, trade shows, and community engagement. We explored the challenges of marketing through distributors, the impact of influencer partnerships, and the necessity of a long-term approach to brand messaging. This episode is packed with insights on how to modernize a brand in a traditional industry and the critical role of recommendations in shaping buying behaviour among tradespeople.

Ollie’s Socials

https://www.linkedin.com/in/oliver-partington-16232225/

Stabila's Website

https://www.stabila.com/en/home.htm

Dissident’s Links

https://linktr.ee/dissidentagency

  continue reading

11 에피소드

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