))
Liam The Plumber On The Power of Micro-Influencers
Manage episode 457096820 series 3607042
dissident creative agency and Dissident creative agency에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 dissident creative agency and Dissident creative agency 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of The Build Up Dan welcomes Liam, AKA Liam the Plumber, for an insightful discussion on the intersection of marketing and the construction industry. The conversation delves into Liam's journey from a tradesman to a micro-influencer, highlighting his authentic passion for the brands he collaborates with, including Fisher, Thomas Dudley, and Stabila. Liam shares insights on the importance of genuine engagement over sheer follower count, emphasising that a loyal audience is more valuable than a large but disengaged one. The episode explores the nuances of content creation in the construction sector, where creativity thrives despite the industry's often utilitarian image. Listeners gain valuable perspectives on how to approach brand collaborations, the significance of authenticity in social media, and the unique challenges faced by tradespeople in balancing their work with content creation. Through their discussion, Dan and Liam illustrate how micro-influencers can effectively represent brands while maintaining their integrity and passion for their craft.
Liams links:
This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!
If breaking rules and standing out is your thing, we want to hear from you...
11 에피소드
공유
