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Liam Wood: The Power of Micro-Influencers in Construction Marketing
Manage episode 457096820 series 3607042
dissident creative agency and Dissident creative agency에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 dissident creative agency and Dissident creative agency 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of The Build Up Podcast, Dan sits down with Liam Wood, better known as Liam the Plumber, to discuss his inspiring journey from full-time tradesman to becoming a prominent micro-influencer in the plumbing and construction space. Liam reflects on his evolution within the industry, sharing how his authentic passion for tools and brands, like fischer Fixings UK, Thomas Dudley, and STABILA, has allowed him to connect deeply with his audience.
The conversation dives into the importance of prioritising genuine engagement over follower counts, with Liam offering actionable insights on how tradespeople can build a loyal community by staying true to their values. They also explore the creative side of content creation in the construction industry, breaking down how social media can transform perceptions of trades and open doors to new opportunities.
Liam offers a behind-the-scenes look at navigating brand collaborations, balancing his hands-on work with his growing digital presence, and using authenticity to set himself apart in the world of influencer marketing. This episode is packed with valuable advice for anyone looking to amplify their voice while staying true to their craft.
Liam's links:
This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!
If breaking rules and standing out is your thing, we want to hear from you...
14 에피소드
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