Manage episode 287979157 series 1398376
Hands up if you love a great story!
As an avid reader and a professional writer, I’ve always been fascinated by stories. And while storytelling hasn’t been a topic that I’ve tackled in a while, it hasn’t escaped my notice that the online business world continues to be besieged by an approach to storytelling that’s a weird combination of super basic and ultra toxic.
What’s the alternative? How do you tell your stories in a way that isn’t the same old canned, repetitive trope, or worst yet serving up drama and trauma?
In this episode, I’m talking about how we need to think differently about how we use storytelling in our business and focus on an approach that’s based on being respectful and responsible.
Get the inside scoop right here: