Work session with The Glasers, Communication Gurus
Manage episode 313320284 series 3266249
The Brandsmiths, Amy Swift Crosby, and Hilary Laffer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Brandsmiths, Amy Swift Crosby, and Hilary Laffer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Amy and Hilary talk to Susan Glaser PhD and Peter Glaser PhD, renowned communications experts. Now that they can’t blow minds with live audiences, how do they maintain rockstar status...through a screen? The Glasers founded their communication consulting business a few decades ago, and have never had to market themselves to attract clients like Microsoft or the governments of the U.S., Scotland and New Zealand (how nice.) But now, with auditoriums, stadiums and many workplace venues off limits, they have to rethink how to land new clients virtually and help teams build trust through conflict (they really do that.). On this show: Copy writing, process, (re)positioning.
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24 에피소드