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Catherine Langman에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Catherine Langman 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Brand Storytelling That Stops The Scroll: How to Stand Out In A Sea Of Sameness

34:46
 
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Manage episode 503048345 series 2784135
Catherine Langman에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Catherine Langman 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Here's a challenge for you: go to any brand's website in your category and read their "About Us" page. Then go to their competitors and do the same before comparing them all to your own. I'll bet you that 80% of them sound very similar.

"We're passionate about quality." "We use only the finest ingredients." "We're committed to sustainability." "Our products are handcrafted with care."

Blah, blah, blah. Everyone says this stuff. It's become industry wallpaper – technically there, but completely invisible because it's everywhere.

Here's the problem: when you're trying to stand out in a competitive market, competing for the same customers, your story isn't just marketing content. Your story IS your differentiation.

So if YOU want to be the brand that is absolutely crushing it in your category, you need to figure out how to tell stories that are impossible to replicate because they're authentically, uniquely yours.

In this podcast episode, I'm sharing the Strategic Story Framework that transforms boring brand positioning into compelling narratives that your customers can't resist.

Links mentioned in this episode:

If you’d like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts

Listen on Spotify

Youtube

  continue reading

285 에피소드

Artwork
icon공유
 
Manage episode 503048345 series 2784135
Catherine Langman에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Catherine Langman 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Here's a challenge for you: go to any brand's website in your category and read their "About Us" page. Then go to their competitors and do the same before comparing them all to your own. I'll bet you that 80% of them sound very similar.

"We're passionate about quality." "We use only the finest ingredients." "We're committed to sustainability." "Our products are handcrafted with care."

Blah, blah, blah. Everyone says this stuff. It's become industry wallpaper – technically there, but completely invisible because it's everywhere.

Here's the problem: when you're trying to stand out in a competitive market, competing for the same customers, your story isn't just marketing content. Your story IS your differentiation.

So if YOU want to be the brand that is absolutely crushing it in your category, you need to figure out how to tell stories that are impossible to replicate because they're authentically, uniquely yours.

In this podcast episode, I'm sharing the Strategic Story Framework that transforms boring brand positioning into compelling narratives that your customers can't resist.

Links mentioned in this episode:

If you’d like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts

Listen on Spotify

Youtube

  continue reading

285 에피소드

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