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Standing out in a saturated market with classic products, with Britt Barkwell and Alia Bissett
Manage episode 380042832 series 2597779
The Brand is Female Inc. and The Brand is Female에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Brand is Female Inc. and The Brand is Female 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Britt Barkwell and Alia Bissett have impressive careers on their own in fashion. With over two decades of experience combined, they both noticed a gap in the market for shirting-first brands that were classically cool and accessible. Keen on carving out their viewpoint in that niche market, they came up with T.Line, a foundational wardrobe essentials brand that offers elevated and effortless style.
Inspired by the standards set up for men's shirting, the brand was created locally, with all products designed and made in Canada – proving that it is possible to succeed in a saturated and competitive market, such as fashion.
This week's conversation with Britt and Alia is inspiring and eye-opening for anyone looking to start their own business with a twist on classic products and offers.
This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale
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