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The Brand Called You에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Brand Called You 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Unlocking the Secrets of Neuromarketing | Bart F Norré, Associate Professor, School of Management Fribourg

29:12
 
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Manage episode 436229212 series 3163739
The Brand Called You에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Brand Called You 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode of "The Brand Called You", Bart F Norré, an accomplished academic and pioneer in the field of neuromarketing shares his insights on how businesses can leverage neuromarketing to better understand and connect with their customers. Tune in to hear his perspective on the limitations of traditional marketing approaches and the power of tapping into the non-conscious decision-making processes of consumers.

00:39- About Bart F Norré

  • Bart is an Associate Professor at the School of Management Fribourg and a visiting professor at Rishihood University, specializing in neuromarketing.

  • Bart is the co-founder of Stenorohm GmbH a Swiss startup developing neuroapps in the field of healthcare, HR, and marketing.

  • He was a Board member and director of RTT Holdings Auckland New Zealand, a startup developing data management solutions for the e-gaming industry.

--- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support
  continue reading

2703 에피소드

Artwork
icon공유
 
Manage episode 436229212 series 3163739
The Brand Called You에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Brand Called You 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode of "The Brand Called You", Bart F Norré, an accomplished academic and pioneer in the field of neuromarketing shares his insights on how businesses can leverage neuromarketing to better understand and connect with their customers. Tune in to hear his perspective on the limitations of traditional marketing approaches and the power of tapping into the non-conscious decision-making processes of consumers.

00:39- About Bart F Norré

  • Bart is an Associate Professor at the School of Management Fribourg and a visiting professor at Rishihood University, specializing in neuromarketing.

  • Bart is the co-founder of Stenorohm GmbH a Swiss startup developing neuroapps in the field of healthcare, HR, and marketing.

  • He was a Board member and director of RTT Holdings Auckland New Zealand, a startup developing data management solutions for the e-gaming industry.

--- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support
  continue reading

2703 에피소드

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