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530. Building Authentic Brands
Manage episode 505260056 series 3655426
Melina Palmer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Melina Palmer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of The Brainy Business podcast, Melina Palmer welcomes back Dr. Tessa Misiaszek, co-author of the insightful book, Branding That Means Business. This refreshed conversation dives deep into the importance of aligning internal culture with external brand promises, exploring how values can shape a brand's identity and influence consumer trust.
Tessa shares her expertise on how organizations can authentically live their values and create a meaningful brand experience. She discusses the critical role of empathy in understanding consumer needs and how this understanding can lead to effective marketing strategies. Throughout the episode, Melina and Tessa examine the evolving landscape of branding, especially in a world where consumers demand transparency and authenticity from the brands they support.
In this episode:
- Understand the significance of aligning internal culture with external branding.
- Learn how empathy can enhance marketing strategies and brand authenticity.
- Explore the process of defining and operationalizing brand values.
- Discover how to adapt brand strategies to meet the changing expectations of consumers.
- Gain insights into the importance of transparency in building consumer trust.
Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/530.
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