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The Boring Truth About Running Sweepstakes at 9-Figure Brands with HexClad’s Connor Rolain
Manage episode 451162737 series 3614943
The Boring Ecom Podcast에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Boring Ecom Podcast 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Want to know how the big dogs run growth at 9-figure brands? Connor Rolain, Head of Growth at HexClad, spills the tea on everything from sweepstakes campaigns to Black Friday strategy. No bs, just real tactical advice on scaling e-commerce brands, managing growth teams, and finding your next big win. Whether you're doing $1M or $100M, this episode is packed with actionable insights you can steal for your brand.
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Timestamps
(00:00) Introduction
(03:49) Connor's background
(09:25) What makes a good Head of Growth
(14:50) Deep dive: HexClad's sweepstakes campaign
(21:18) How to choose which growth tactics to pursue
(28:10) Strategic frameworks for different business stages
(35:22) Taco Bell's innovative pricing strategy
(41:00) Black Friday and holiday sales strategies
(45:34) Final words of wisdom for founders
Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.
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