Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
This week Austin jumps on solo to talk about a quick recap on his New Years Goals and sticking with things and creating consistency. He also gives information on draw tag deadlines for multiple states, species, and ball park result dates. Be sure to get them in while there is still time! He then goes over the verse of the week: 1 Corinthians 13:4-8, "Love is patient, love is kind. It does not envy, it does not boast, it is not proud. It does not dishonor others, it is not self-seeking, it is not easily angered, it keeps no record of wrongs. Love does not delight in evil but rejoices with the truth. It always protects, always trusts, always hopes, always perseveres. Love never fails. But where there are prophecies, they will cease; where there are tongues, they will be stilled; where there is knowledge, it will pass away."…
Austin, Joe and Les talk about the top 25 NAIA quarterbacks of all time, the teams joining the Frontier conference in 2025, Joe filming in Pakistan in the coming weeks, and Job 11:18
Austin, Joe and Les react to Ohio State's victory in the CFP national championship, then Joe joins Kent Greer for a meal of bison, and the story of Kent's bison hunt on the Fort Peck Indian Reservation in Montana.
Austin, Joe and Les give their predictions for the upcoming college football national championship, a review of last year's New Year's resolutions and Deuteronomy 31:8!
Austin, Joe and Les talk about the FCS Championship game between Montana State and North Dakota State, the upcoming CFP semi-finals, the future of the Frontier and Mountain West Conference, filming a buffalo hunt in Montana, and Psalm 55:22
Austin, Joe and Les discuss the NAIA National Championship featuring Keiser and Grand View as well as the FCS Semi Finals, the Frisco Bowl, LA Bowl, Boca Raton Bowl, Cure Bowl, Gasparilla Bowl, and the College Football Playoff first round! They close out the episode with 2nd Corinthians 12:9.
Austin, Les and Joe talk about the post season games from this week and look ahead to next week, as well as discuss the newest Blue Creek Outdoors video and Lamentations 23:25.
Austin, Les and Joe discuss the 2nd round of NAIA playoffs, the first round of FCS playoffs and the final week of the FBS regular season. Joe talks about the new Blue Creek Outdoors video that is getting ready to drop, and how it relates to football and John 16:33
Austin, Joe and Les talk about the first round of NAIA playoffs and the 2nd round matchups, the upcoming first round of FCS Playoffs and the Mountain West end of season matchups. Austin films a mule deer hunt as we wrap up our filming season and the verse for the week is Psalm 118:24. Thanks for listening!…
Austin, Joe and Les discuss week 12 of the college football season, the NAIA playoff bracket, a brief summary of Joe's opening day in Montana and Proverbs 3:5-6
플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.