Instagram for the Personal Brand w/ Nicole from Groovy Social

The Blogging & SEO Show - Making SEO and Blogging More Accessible, Adaptable, and Achievable for Small Businesses

Welcome back to The Blogging and SEO Show! This week, I’m joined by Instagram strategist and personal branding expert, Nicole from Groovy Social.

Nicole is the founder of Groovy Social, where she helps personal brands navigate the ever-evolving world of Instagram strategy. With her unique approach, Nicole guides her clients in showcasing their personality, values, and experiences to build meaningful connections with their audience. She believes in crafting Instagram strategies that feel sustainable, fun, and true to who you are, all while maintaining boundaries that prevent burnout. Whether you’re looking to create scroll-stopping content or finally find your groove on Instagram, Nicole is your go-to gal!

Connect with Nicole:

• Follow Nicole on Instagram here.
• Join the waitlist for her You-Centric Instagram Strategy service launching in the new year here.

In this episode, we’re diving into the world of personal branding and Instagram strategy—and how to show up as you without losing your mind (or your boundaries).

We discuss:

• Why traditional social media management no longer serves personal brands in the same way it once did—and what works now.
• How to balance sharing your personality with maintaining professionalism.
• The fine line between vulnerability and oversharing on Instagram (and why it’s okay to skip the tears).
• What to do during low-energy seasons to stay consistent without burning out.
• Why authenticity isn’t about being “high-vibe”—it’s about being you.
• Taking time offline for rest and reflection without tanking your strategy.

We also chat about how personal brands can show up consistently, even during busy seasons, and why embracing your quirks is the key to building a loyal audience.

Resources mentioned:

• Airtable Base by Coley James: Check it out here.
• Sarah from Between the Lines Copy: Follow her here.

Finally, Nicole shares actionable tips on how to embrace the cringe, push past fear, and show up as your true self online. Spoiler alert: it’s worth it.

Ready to show up authentically on Instagram? Connect with Nicole here.

More Ways to Learn & Connect with Me:

Blog: www.thecommamamaco.com/blog

Instagram: @‌commamama.co

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