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On Retail - Episode 12: The store is no longer the store
Manage episode 253014459 series 2616055
BJSS에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 BJSS 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Brick and mortar is so last century. And online is so last decade!
The next big trend is Retail as a Service (RaaS). It offers solutions for cost-conscious retailers to provide a great brick and mortar service, but without splurging out the cash. It’s being driven by a new consumer trend - “showrooming” - where consumers spend time browsing, touching and feeling physical products in a traditional store, before making the purchase online or via an app.
But why is this a game changer for retailers? Put simply, RaaS is a great way to merge online channels with a physical high-street environment. Sales associates are trained to familiarise themselves with each product, and then educate consumers on how that product might benefit their daily lives. And it goes beyond the shop floor too - think advanced checkouts, live product recommendations, and cutting edge inventory management!
On this episode of On Retail, Senior Business Consultant Jake Knowles, and BJSS Head of Retail, David Gore explore the types of markets that exist for RaaS applications.
On Retail is the retail podcast of BJSS Business Consulting. Visit us at bjss.com to learn more.
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