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#10 The Power of Animation for B2B Marketing With Christine Mackay of Salamandra.uk
Manage episode 332375565 series 3327457
Tamara Howard에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tamara Howard 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Christine MacKay founded salamandra.uk in 2014, a multi-award-winning animation studio that specialises in animation for business (B2B) and visual problem-solving.
In 2021, she released her bestselling book, Destination Animation - How Smart Marketeers Convey Complex Messages memorably, which tells the story of animation as a medium for B2B marketing as opposed to entertainment alone, while exploring why animation makes for a compelling and versatile business tool, and how it conveys complex messages more memorably than text alone.
If you are on the fence about whether you need to consider some animation in your mix, then you've come to the right place. The options really are only as limited as your curiosity, and Christine breaks them all down in great detail for us today.
Here are the links discussed on the pod:
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Music on the pod from Red2D2
Recorded at Studio 92, The Mill Enterprise Hub, Drogheda
13 에피소드
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