How to Put Value in Online Marketing to Make Millions with Chelsea Frederick

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With online marketing, you can utilize various digital tools to execute advertising campaigns and track your results. As a marketer, you have to make the most out of these tools and come up with an effective online marketing strategy that will cater to your prospects’ needs. Considering that most customers are on the Internet, having solid online marketing is also an excellent opportunity to boost your business' credibility and growth.

In today’s episode, we’re joined by Chelsea Frederick, the CMO of Brandetize and Brian Tracy International. She highlights the importance of putting value in your marketing content and creating a system of processes to execute it. She also talks about what it's like working with the one-and-only Brian Tracy and the lessons she has learned being in the industry for more than ten years. Make sure you tune in to the show and find out the blueprint of what every business marketer needs to be successful in online marketing!

About Chelsea

Chelsea Frederick is the CMO of Brandetize, a performance-based digital marketing team that has been helping online businesses thrive for over 18 years. She is also the CMO of Brian Tracy International. Chelsea is a digital marketing professional with extensive expertise in direct response marketing, branding, and business development. She helps businesses execute a results-driven integrated marketing strategy for their brand, product or service.

How to Put Value in Online Marketing

Getting into Marketing

• Chelsea majored in marketing in college and started working at Brian Tracy right after.
• She had always been interested in marketing and the whole psychology and writing aspect behind it.
• Now, she has transitioned into the analytical side and looking at the bigger picture.

The Biggest Challenges in the World of Direct Response and Online Marketing

• Direct response is taking one action and achieving results.
• According to Chelsea, attribution has been an ongoing challenge for them.
• Particularly for Brian Tracy, there are a lot of different moving parts, which adds to the level of sophistication on the attribution side.
• Sometimes it’s enough to get close and know that you’re making more than you’re spending, even if it’s not to the exact decimal point.

Key Pillars of Revenue Generation

• Email marketing has always been huge for generating quick revenue. Put out content with value and be consistent with it.
• For Brian Tracy, they utilize and automate evergreen email sequences. They also have affiliate marketing, outside ads, and blog.
• It's the consistency and how long they’ve been running.

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