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3. Stop the FAKE
Manage episode 262711515 series 2671675
Belinda Esterhammer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Belinda Esterhammer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In 2019 fake followers in influencer marketing cost brands $1.3 billion. Learn more about the world of fake followers, engagement, fake awards and practices people use to boost their brand. And how these vanity metrics are all about appearances.
At the beginning of Belinda's startup journey imposter syndrome kicked in when she saw people within her industry who were seemingly doing so well on social media and she doubted her own accomplishments. Through social media people often create a distorted or even fake image of themselves pretending that they are someone that they're not. This is not just business-related but overall.
Belinda explains how to spot vanity influencers and brands with a fake following and why you should not pay for accomplishments.
11 에피소드
공유
