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The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
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Episode 957 – BACON – Chapter 9 – Trust Me…
Manage episode 406323663 series 3186756
Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Trust has to be planted and grown. It is a seed planted through a personal relationship. It needs to grow roots and be nurtured through light and water to produce fruit. Trust must be watered by honesty, warmed and fed through the light of integrity, and rooted in consistency. Strong roots and branches provide shade and shelter in the stormy weather of doubt.
It would be great if there were a way to measure trust. You can calculate the number of people who know or connect with you. You can measure likes by the number of people who interact with your social posts or open your emails. However, trust can only be seen when a transaction happens.
There are five stages to go from like to trust: Connection, Caution, Consistency, Courage, and Commitment.
No tool, system, or software program can automate trust. You may think that sending emails, keeping people in the loop, and sending them direct messages may help, and they do. But the only way to maintain and nurture trust is through human-to-human interaction.
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