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Todd Brown Finding The Big Idea In Your Marketing Book Review & Marketing Strategies
Manage episode 312299221 series 3232264
Daniel Grenbom에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Daniel Grenbom 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In the podcast Ella & I cover the best takeaways from reading Todd Brown's book about finding the 'Big Idea'. Todd Brown has been perfecting the concept for over 6 years and shared some amazing insights on why do companies like Shiltz Beer, Agora Financial, and even individuals like Tim Ferris achieve remarkable success by using the 'Big Idea' in their marketing.
The 'Big Marketing Idea' is a way to cut through the noise, In the classic marketing book, 'Breakthrough Advertising' Eugene Schwartz shared many ideas and concepts that are more than relevant today. One of them is a unique mechanism, which Todd Browns shares in his book as well as what it takes to achieve success and brand recognition.
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