104. Demystifying Press Releases for Solopreneurs and How to Utilize PR Today with Mickie Kennedy

The Aspiring Solopreneur

Marketing and lead generation continues to be obstacles for solopreneurs. So many people are focused on traditional marketing and advertising tactics and neglect a very interesting approach...public relations. More specifically, the use of press releases for your solopreneurship.

It's usually because press releases are such a foreign concept for many people that they tend to avoid them. But it's not as complicated as you may think.

So today, we are joined by Mickie Kennedy, founder of eReleases, a press release distribution service for small businesses, who helps people get more PR value for their dollars. Let’s just say he knows what he’s talking about.

We invited him on to discuss things like:

• What exactly a press release is, the benefits, and how they work
• When to use press releases and when not to
• Best practices for optimizing conversion on releases
• Other types of PR solopreneurs should consider
• Calculating the ROI of PR

Plus so much more! Be sure to tune in.

ADDITIONAL RESOURCES

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