The Evolved Lead Process | The ASOTU Wheelhouse
Manage episode 389096339 series 3499134
Buckle up. It’s time for the Wheelhouse to dissect leads and follow-up process.
Who should handle leads? How often should you follow-up? Where does AI fit in the process?
On today, the longest ever episode of the Wheelhouse, host Daniel Govaer is joined by Jen Suzuki, President of eDealer Solutions, Kyle Mountsier, COO of ASOTU, Don Hall, President of the Virginia Automobile Dealers Association and Michael Wood, General Manager at Checkered Flag Auto Group.
Here’s what we cover in today’s episode:
0:00 Intro
1:34 Around the horn with today’s panel
4:15 What we are and aren’t talking about with leads
5:49 The Who and What of leads
12:39 The customer journey prior to a lead
20:35 Who handles internet leads?
28:35 What goes into lead follow up?
37:13 Lead handling a single point of contact store
45:26 Closing thoughts
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Like what you've heard here? Check out our other shows:
The Automotive Troublemaker
Auto Collabs
More Than Cars
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