Capturing Clicks: Navigating Advertising Strategies for Photographers with Ashleigh Taylor

The Art & Soul Show - Photography Podcast for Newborn and Family Photographers

If you’ve ever been intimidated by ad strategies for your business, you’re not alone. Click through, conversion rate, ad copy, lead generation, boosted ads - it’s enough to make your head spin if you aren’t sure what you’re doing or what it all means. It really doesn’t have to be so scary, though.

In today’s episode, I’m interviewing Ashleigh Taylor, an award winning portrait photographer and photography educator and speaker. Ashleigh shares what she’s learned about using ads to grow her business, why you need to diversify your ad strategy, and how to know if your ads are working.

What’s in this episode:

[03:18] How to build confidence as a creative and ask for what you’re worth

[09:50] Why photographers should diversify their ad strategy to include things like Google ads and not rely solely on social media

[17:26] How to know if you can afford ads and why most people don’t understand how ads really work

[25:46] How to know if your ads are really working for your business or not and how to improve your conversion rates

[30:13] Why we should be transparent about pricing and value

[39:08] How to attract the dreamy clients that you’re excited to serve

Tune in to this episode for how to diversify your marketing and ad strategy as a photographer.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/capturing-clicks-navigating-advertising-strategies-for-photographers-with-ashleigh-taylor/

Get ready access to our 2023 Family Retreat! Don't miss the chance to learn from 24 instructors to take your family sessions (and confidence!) to the next level: https://themilkyway.ca/2023-family-retreat/

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