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Melitta Campbell Business Coach and Melitta Campbell에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Melitta Campbell Business Coach and Melitta Campbell 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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#265: The Go-Giver: Creating Value that Sells

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Manage episode 496004211 series 2914202
Melitta Campbell Business Coach and Melitta Campbell에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Melitta Campbell Business Coach and Melitta Campbell 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome to the Art of Value Whispering podcast

In this episode of the Brilliant Business Book Festival, I’m joined by Bob Burg, co-author of the widely loved book: The Go-Giver. ‍

Bob’s writing started with a practical sales book, Endless Referrals, but soon realized the power of storytelling. That led to The Go-Giver, a business parable built around timeless relationship-building principles. ‍ In this insightful episode, Bob shares why giving in business isn’t about self-sacrifice - it’s about building deep, trusted relationships that grow your impact and income. ‍

Through storytelling, timeless principles, and real-world experience, he reveals how shifting focus from getting to giving is the secret to sustainable business success. ‍

Join me in this episode to discover practical insights for growing a value-led business, navigating boundaries,asking boldly, and building a brand others can’t help but advocate for.

‍ ‍

“Success in business isn’t about taking, it’s about becoming the kind of person others know, like and trust.” - Bob Burg

In this Week's Episode... ‍

In this episode, you will learn: ‍

  • Why The Go-Giver was written as a parable, and how that format transforms learning.
  • The true difference between Go-Givers, Go-Getters, and Go-Takers.
  • How value is perceived in the other people’s eye and how you define it .
  • Why introverts are naturally better at sales, and how to lean into that.
  • How to give generously without becoming a doormat or burning out.

💡 Ready to take action? ‍

“Being a Go-Giver means shifting your focus from getting to giving, so you consistently adding value to others.” - Bob Burg‍

About Bob

Bob is an internationally acclaimed speaker, bestselling author, and master of relationship-based business strategies.

With over 30 years of experience, he’s helped individuals and organizations sharpen their influence and build referral-driven growth using his signature Endless Referrals system ‍ ‍

‍ Read Bob’s Book:

The Go-Giver

Connect with Bob ‍

Website LinkedIn

‍ ‍

About Your Host, Melitta Campbell

Melitta Campbell, also known as ‘The Value Whisperer’, is an award-winning business coach, TEDx speaker, best-selling author of 'A Shy Girl's Guide to Networking' and podcast host. Melitta is passionate about helping introverted experts, and service business owners who prefer meaningful and impactful marketing, over loud and pushy strategies, to confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.

She teaches her clients a unique approach to business growth: The art of Value Whispering. It's a smarter way to market your small business, which weaves your true value through everything you do, so you can naturally stand out, attract your dream clients, and have an impact you feel proud of - without ever feeling fake or pushy.

Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of growing a thriving small business and maintaining a balanced lifestyle.

Originally from the UK, she now supports her global business coaching clients from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about Melitta's story here.

Connect with Melitta

Website Linkedin YouTube

‍ ‍

Loved this episode - Turn your Insight into Action with Valora

Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business.

Click here now to access Valora >

You May Also Enjoy...

Get a PhD in You: A Course in Miraculous Self-Discovery

How to Create a Business that Holds You—Not Drains You

Could a Book Grow Your Business?

How to Find and Trust Your Intuition for Long-Term Success

Dreaming Big for your Family and Business

> More Podcast Episodes

  continue reading

276 에피소드

Artwork
icon공유
 
Manage episode 496004211 series 2914202
Melitta Campbell Business Coach and Melitta Campbell에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Melitta Campbell Business Coach and Melitta Campbell 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome to the Art of Value Whispering podcast

In this episode of the Brilliant Business Book Festival, I’m joined by Bob Burg, co-author of the widely loved book: The Go-Giver. ‍

Bob’s writing started with a practical sales book, Endless Referrals, but soon realized the power of storytelling. That led to The Go-Giver, a business parable built around timeless relationship-building principles. ‍ In this insightful episode, Bob shares why giving in business isn’t about self-sacrifice - it’s about building deep, trusted relationships that grow your impact and income. ‍

Through storytelling, timeless principles, and real-world experience, he reveals how shifting focus from getting to giving is the secret to sustainable business success. ‍

Join me in this episode to discover practical insights for growing a value-led business, navigating boundaries,asking boldly, and building a brand others can’t help but advocate for.

‍ ‍

“Success in business isn’t about taking, it’s about becoming the kind of person others know, like and trust.” - Bob Burg

In this Week's Episode... ‍

In this episode, you will learn: ‍

  • Why The Go-Giver was written as a parable, and how that format transforms learning.
  • The true difference between Go-Givers, Go-Getters, and Go-Takers.
  • How value is perceived in the other people’s eye and how you define it .
  • Why introverts are naturally better at sales, and how to lean into that.
  • How to give generously without becoming a doormat or burning out.

💡 Ready to take action? ‍

“Being a Go-Giver means shifting your focus from getting to giving, so you consistently adding value to others.” - Bob Burg‍

About Bob

Bob is an internationally acclaimed speaker, bestselling author, and master of relationship-based business strategies.

With over 30 years of experience, he’s helped individuals and organizations sharpen their influence and build referral-driven growth using his signature Endless Referrals system ‍ ‍

‍ Read Bob’s Book:

The Go-Giver

Connect with Bob ‍

Website LinkedIn

‍ ‍

About Your Host, Melitta Campbell

Melitta Campbell, also known as ‘The Value Whisperer’, is an award-winning business coach, TEDx speaker, best-selling author of 'A Shy Girl's Guide to Networking' and podcast host. Melitta is passionate about helping introverted experts, and service business owners who prefer meaningful and impactful marketing, over loud and pushy strategies, to confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.

She teaches her clients a unique approach to business growth: The art of Value Whispering. It's a smarter way to market your small business, which weaves your true value through everything you do, so you can naturally stand out, attract your dream clients, and have an impact you feel proud of - without ever feeling fake or pushy.

Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of growing a thriving small business and maintaining a balanced lifestyle.

Originally from the UK, she now supports her global business coaching clients from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about Melitta's story here.

Connect with Melitta

Website Linkedin YouTube

‍ ‍

Loved this episode - Turn your Insight into Action with Valora

Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business.

Click here now to access Valora >

You May Also Enjoy...

Get a PhD in You: A Course in Miraculous Self-Discovery

How to Create a Business that Holds You—Not Drains You

Could a Book Grow Your Business?

How to Find and Trust Your Intuition for Long-Term Success

Dreaming Big for your Family and Business

> More Podcast Episodes

  continue reading

276 에피소드

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