Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead

The Art of Online Business

When your cost per lead suddenly jumps, it can feel like panic mode but most of the time, your ads are fixable.

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
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I walk you through the exact step-by-step system I use to troubleshoot rising CPL so you know what to check first, what numbers matter most, and which levers to pull.

I also show you how to extend the life of ads that were once working instead of shutting them off too soon. These strategies will help you get control back so you stop wasting money and start getting leads at a healthy cost again.

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‍‍Watch this episode on YouTube!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
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• Subscribe to The Art of Online Business’s YouTube Channel

챕터

1. The Cost-Per-Lead Scare (00:00:00)

2. Assumptions and Context for Troubleshooting (00:00:45)

3. Step 1: Check the Trend, Not a Day (00:02:10)

4. Step 2: Learning Limited and Budget Moves (00:03:15)

5. Step 3: Comment Hygiene to Restore Trust (00:04:48)

6. Step 4: Link CTR Benchmarks and Fixes (00:06:47)

7. Step 5: CTR All Ratio, CPM, Frequency (00:08:08)

8. Landing Page Conversion and Quick Wins (00:11:35)

9. Extending Ad Life and Next-Step Offers (00:13:00)