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Rob Da Costa에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rob Da Costa 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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How To Increase Your Prices

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Manage episode 299704911 series 2819363
Rob Da Costa에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rob Da Costa 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Why do so many agency owners struggle to increase their prices?

Every January, I get a letter in the post from my utility companies telling me that their prices are increasing. We are used to receiving this kind of increase. In fact, we expect it, so we don't question it and we just move on.

What can agencies learn from this?

In this latest episode of The Agency Accelerated Podcast, I explore strategies to increase your prices in a way that you feel comfortable with and the client is more than happy to pay for (because they continue to see the value in what you're delivering). This applies to both existing clients and new clients.

I explore the different pricing models agencies use as well as some tips and strategies to ensure your clients value what you do.

Finally I discuss why mindset is the key to increasing your prices and charging a fair fee for the work you deliver.

Time Stamp

[1:13] Why should agencies increase their price every year?

[2:02] The importance of having the right mindset in pricing

[2:34] Different pricing models

[3:08] Reasons why you shouldn’t sell your time to clients

[4:06] Understanding transformation of pricing from being in pain to not being in pain

[5:13] An overview of value-based pricing

[5:43] Difference between value-based and time-based pricing

[6:55] Tips in positioning yourself with clients

[8:06] The importance of having a niche

Quotations

“You need to focus on the thing that the client really cares about - which is the outcome and the transformation from being in pain to not being in pain.” - Rob Da Costa

“..you all know that a niched agency is always gonna be able to charge more than a generalist. So having a clear niche will also help you increase your prices because you will be seen as a specialist, not a generalist.” - Rob Da Costa

“50% of getting your pricing right is getting your mindset right.” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

  continue reading

248 에피소드

Artwork
icon공유
 
Manage episode 299704911 series 2819363
Rob Da Costa에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rob Da Costa 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Why do so many agency owners struggle to increase their prices?

Every January, I get a letter in the post from my utility companies telling me that their prices are increasing. We are used to receiving this kind of increase. In fact, we expect it, so we don't question it and we just move on.

What can agencies learn from this?

In this latest episode of The Agency Accelerated Podcast, I explore strategies to increase your prices in a way that you feel comfortable with and the client is more than happy to pay for (because they continue to see the value in what you're delivering). This applies to both existing clients and new clients.

I explore the different pricing models agencies use as well as some tips and strategies to ensure your clients value what you do.

Finally I discuss why mindset is the key to increasing your prices and charging a fair fee for the work you deliver.

Time Stamp

[1:13] Why should agencies increase their price every year?

[2:02] The importance of having the right mindset in pricing

[2:34] Different pricing models

[3:08] Reasons why you shouldn’t sell your time to clients

[4:06] Understanding transformation of pricing from being in pain to not being in pain

[5:13] An overview of value-based pricing

[5:43] Difference between value-based and time-based pricing

[6:55] Tips in positioning yourself with clients

[8:06] The importance of having a niche

Quotations

“You need to focus on the thing that the client really cares about - which is the outcome and the transformation from being in pain to not being in pain.” - Rob Da Costa

“..you all know that a niched agency is always gonna be able to charge more than a generalist. So having a clear niche will also help you increase your prices because you will be seen as a specialist, not a generalist.” - Rob Da Costa

“50% of getting your pricing right is getting your mindset right.” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

  continue reading

248 에피소드

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