Mastering GA4 and Marketing Measurement with Kyle Akerman

The Agency Accelerator Podcast with Chris Gwinn

In this week's episode of the Agency Accelerator podcast, we're joined by Kyle Akerman, a GA4 expert and the driving force behind Kyle Akerman, a digital marketing measurement agency. Hailing from Chicago and now making waves in Nashville, Kyle is dedicated to helping small marketing teams extract valuable insights from minimal data.

With a specialization in GA4, Google Tag Manager, and Looker Studio, Kyle shares his journey and expertise in diagnosing and fixing broken Google Analytics setups, unraveling marketing dilemmas, and providing impactful digital marketing performance assessments.

Join us for a captivating conversation where we dive into the realms of web analytics, digital marketing strategy, and conversion optimization. Plus, discover Kyle's unique blend of left and right brain thinking, honed through degrees in Marketing and Engineering, as he explains how he wields data and creativity to make profound impacts.

And don't miss the chance to explore his passion for music, comedy, and improv that has led him to the airwaves of CHIRPradio.org. Tune in and unleash the power of data-driven marketing with Kyle Akerman!

Kyle also invites you to check out his Measurement Newsletter, where he shares valuable insights and updates on the ever-evolving world of data-driven marketing. Get ready to elevate your analytics game:
Subscribe to the newsletter at https://kyleakerman.com/newsletter/.

Key Discussion Points:

• Analytics and data
• Content marketing
• Email marketing

Links and Resources:

• Kyle's LinkedIn
• Kyle's Twitter
• Kyle's Instagram